Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device usage within the current media landscape.

Cutting to the Chase: Disconnecting from Speculation and Plugging into the Truth Around Cord Cutting

An illuminating look at the common misperceptions and facts around cord cutting. In addition to the report, click here for an infographic.

Igniting Today’s Headlines: How TV Brands Stoke The Fire For News

An exploration of the recent explosive growth seen by multi-screen TV brands within the news category. In addition to the report, click here for an infographic.

The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue / sales for category disruptors. Check out video recap here.

No Days Off! – Sports Infographic

One-page highlights sheet reflecting key stats from our “No Days Off” sports report.

No Days Off! Celebrating The Everyday Communal Experience Of Sports

An in-depth look at how TV brands live in the center of a sports ecosystem that broadcasts more than 10,000 sporting events annually.

Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months

This report details the power of Ad-Supported TV content during the summer season.

Millennials In Transition: How Media Consumption Evolves With Each Life Stage

This report explores 18-34-year-olds media consumption in three distinct life stages: reliant (living with a parent), self-sufficient (living on their own) and budding home with child (married with children).

Do We Have Consensus? How the Ad Community’s Media Behaviors Became America’s “Norms”

This report investigates how the advertising community compares to the general public and explores their perceptions about ‘typical’ American media consumption.

Shifting Gears: How TV Drives Online Traffic for Automotive

An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

september 15, 2017

Cord-Cutting Not Drawing a Flood of Pay TV Blood

A new VAB report, “Cutting to the Chase”, has found that the majority of TV homes (71%) use OTT services as a complement to Pay TV, not as a replacement.

september 7, 2017

Facebook Faulted for Saying It Can Reach People Who Don’t Exist

Facebook is claiming that they are able to reach more people than the U.S. Census says exist.

september 5, 2017

Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

Marc Pritchard of P&G, along with CMOs from Bank of America, Unilever and more, are demanding more transparency from digital platforms.

August 29, 2017

Social Advertising Isn’t Really Driving Conversions

An August 2017 study from CivicScience found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.

August 23, 2017

NBCUniversal’s Ad Sales Queen Upended the Industry Once Before. Now She’s at It Again

After a round of successful summer upfront negotiations, NBCU’s chairman of ad sales & client partnerships, Linda Yaccarino, reflects on this year’s battles and achievements.

August 21, 2017

Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads

Amazon and Google are some of the biggest TV spenders because TV provides brands with value and builds awareness.

August 15, 2017

Nielsen Will Give Digital-Ratings Credit for Video Views on Facebook, Hulu, YouTube

Nielsen is expanding their digital-measurement capabilities, allowing TV network and digital publishers to capture incremental viewing of video on the three digital outlets.

August 08, 2017

Study Finds TV Ads Still Most Influential

A study by the Television Bureau of Advertising (TVB) and GfK found TV ads are still the most influential in swaying purchases among all age groups.

Featured Videos

Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics

Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.

Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…

Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.

World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms.  Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”  This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens.  Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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