Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

What’s The Spread? NFL on Amazon Live-Stream vs. TV Audience Comparison

A comparable metrics analysis of the Amazon live stream audience vs. TV audience for NFL Thursday Night Games

#TVisSocial #HolidaySpecial: ‘Tis The Season To Television

An analysis on how TV drives the bulk of top trending social conversations during key 4Q holidays like Thanksgiving, Christmas and New Year’s Day.

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part I

A comprehensive look at cinema’s presence, popularity, properties and people across the cultural landscape

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part II

A comprehensive look at cinema’s places, passions, products & purpose throughout the cultural landscape

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device usage within the current media landscape based on 2Q ’17 data

Niche is the New Black

How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers

TV @ The Epicenter Of American Society: Vol. I – Commerce & Communal Experiences

A comprehensive look at the economic impact of TV brands and their role in driving consumer experiences

TV @ The Epicenter Of American Society: Vol. II – Culture & Change

A comprehensive look at the cultural impact of TV brands and their ability to drive social change

2018 Video Facts – Place Your Order Today

#1 Marketing Insights tool that contains the latest strategic insights into the fast-changing world of premium video.

Be Still My Viewing Heart

An exploration of the emotional bond viewers have with television programming and the impact on brands & advertisers

VAB Insights Team Infographic

Key stats around the VAB Insights team production and outreach after the release of our 100th report

Digital Landscape: Look at Ad Viewability, Fraud and Bots Infographic

Provides a snapshot of digital landscape and how much its costing the ad industry.

The Echo Chamber Effect: Perceptions vs. Realities in the 2017 Video Advertising Environment

A 2-minute video exposing the truth behind many of the most common video advertising misperceptions

Shifting Gears: How TV Drives Online Traffic for Automotive

An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Media Megaphone

Industry News

March 6, 2018

Fox Wants to Reduce Ad Time to Two Minutes per Hour by 2020

Fox Networks Group’s ad sales chief, Joe Marchese, announced the goal to reduce ad time by 2020, a move that is in line with recent industry trends.

March 1, 2018

P&G Contends Too Much Digital Ad Spending Is a Waste

After slashing spending on digital advertising by more than $200 million last year, P&G believes the move revealed such spending had been largely wasteful and that eliminating it helped the company reach more consumers in more effective ways.

february 28, 2018

NBCU Cuts Ad Time in Original Prime-time Shows by 10%

NBCU is reducing the number of ads and advertising time in commercial breaks to create a “stronger impact with viewers.”

february 7, 2018

Mark Ritson: The Super Bowl and Misplaced Talk of Digital Supremacy

In a world where digital and linear video are constantly pitted against each other, it is important to remember this: “It’s not A or B, it’s A x B and the result is always greater than 2A or 2B.”

January 29, 2018

The Follower Factory

Online popularity comes at a price, oftentimes in the form of thousands of fake followers and re-tweets bought from companies that churn out bot accounts.

January 25, 2018

Nielsen Adds Instagram to Social Content Ratings

Nielsen has added Instagram to its Social Content Ratings, along with Facebook and Twitter, allowing them to measure social TV activity and gauge fan engagement.

January 17, 2018

YouTube to Remove a ‘Significant’ Number of Channels to Protect Advertisers from Violent or Spam Videos

YouTube continues to try to make their platform more advertiser-friendly following a year of difficulties.

January 11, 2018

CES 2018: As World Turns Digital TV Ads Remain Powerful

TV is still the 800-pound gorilla, particularly when it comes to advertising, according to a panel at CES.

Featured Videos

“TV @ The Epicenter Of American Society” Recap 
A short video showcasing the topline insights from the “TV @ The Epicenter Of American Society” Report, a two-part series that examines how TV brands impact commerce, communal experiences, culture and social change.

Facebook is under fire from advertisers,
highlighting a wider industry issue

VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing the nation’s appetite for high-quality premium video.

Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics

Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.

Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…

Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.

World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms.  Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”  This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens.  Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax