A comprehensive look at device usage within the current media landscape.
Cutting to the Chase: Disconnecting from Speculation and Plugging into the Truth Around Cord Cutting
An illuminating look at the common misperceptions and facts around cord cutting. In addition to the report, click here for an infographic.
An exploration of the recent explosive growth seen by multi-screen TV brands within the news category. In addition to the report, click here for an infographic.
An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue / sales for category disruptors. Check out video recap here.
One-page highlights sheet reflecting key stats from our “No Days Off” sports report.
An in-depth look at how TV brands live in the center of a sports ecosystem that broadcasts more than 10,000 sporting events annually.
This report details the power of Ad-Supported TV content during the summer season.
This report explores 18-34-year-olds media consumption in three distinct life stages: reliant (living with a parent), self-sufficient (living on their own) and budding home with child (married with children).
This report investigates how the advertising community compares to the general public and explores their perceptions about ‘typical’ American media consumption.
An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.
A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.
A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.
This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.
A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.
An overview of the video streaming ecosystem with a focus on TV-related content and offerings
This report details the incredible marketing opportunity for targeting Adults 50+
Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.
september 15, 2017
A new VAB report, “Cutting to the Chase”, has found that the majority of TV homes (71%) use OTT services as a complement to Pay TV, not as a replacement.
september 7, 2017
Facebook is claiming that they are able to reach more people than the U.S. Census says exist.
september 5, 2017
Marc Pritchard of P&G, along with CMOs from Bank of America, Unilever and more, are demanding more transparency from digital platforms.
August 29, 2017
An August 2017 study from CivicScience found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.
August 23, 2017
After a round of successful summer upfront negotiations, NBCU’s chairman of ad sales & client partnerships, Linda Yaccarino, reflects on this year’s battles and achievements.
August 21, 2017
Amazon and Google are some of the biggest TV spenders because TV provides brands with value and builds awareness.
August 15, 2017
Nielsen is expanding their digital-measurement capabilities, allowing TV network and digital publishers to capture incremental viewing of video on the three digital outlets.
August 08, 2017
A study by the Television Bureau of Advertising (TVB) and GfK found TV ads are still the most influential in swaying purchases among all age groups.
Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics
Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.
Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…
Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.