Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

VAB Bulletin: Exploring the Media Effects of Facebook Mobile’s “Battery-Draining App”

Analysis exploring Facebook’s mobile usage pre and post app “fix” – time spent has dropped to levels not seen since 2013.

Proving TV Is No Gamble: How Daily Fantasy Sports Became A Big Winner With Millennials

A compelling case study on TV advertising’s impact within the Daily Fantasy Sports category.

Marketers, It’s Time to Rebalance Your Media Scale

Decklet utilizing comparable metrics to explore how an average minute of a consumer’s digitally-immersed life is spent

State of Radio, Newspapers and Magazines

An In-depth Look at How “Traditional” Media Compares To Television.

State of Digital Video

Report detailing the latest video usage stats and trends for television, computer and smartphone with drilldowns by demo and ethnicity.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

february 12th, 2016

Analyst To National TV Ad Market: You’re Not Dead, Yet

In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a report this morning “defying the notion” of a “permanent secular decline” for TV’s share of national ad spending

February 11th, 2016

Turner Sets Ad Revenue Record for NBA All-Star Weekend

The NBA has a young, live and more social media savvy audience and there are many opportunities to capitalize on social media tie-ins to the game so brands can get additional exposure.

February 10th, 2016

‘The People v. O.J. Simpson’ Sets More FX Records in 3-Day Ratings

FX’s critically acclaimed event series “The People v. O.J. Simpson: American Crime Story” is off to a record-setting start.

february 9th, 2016

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

It’s helping brands reach elusive male millennials

february 8th, 2016

Early Ratings for Super Bowl Rank It Among the Highest of All Time

Super Bowl 50 averaged a 49.0 household rating in Nielsen’s metered markets, making it the 2nd most watched Super Bowl ever

february 8th, 2016

Super Bowl Auto Ads Increase Searches On Edmunds

 TV commercials from auto manufacturers running prior to and during Super Bowl 50 affected searches on their respective web sites

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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