Grab ‘n Go

A collection of VAB’s most
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VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Millennials Decoded: “Turnt Up” For TV

This report looks at TV brands’ impact on millennials’ media consumption and ability to spur action.

Keeping Score: Sports Programming Is A Slam Dunk

This report details the rise of the sports market and the unique value sports TV viewers bring to advertisers as they are more likely to make impulse purchases and spend more on products & services.

Early Polling Shows TV Wins All

VAB commissioned Research Now to conduct the Political Vote 2016 study to better understand the power media has in a voter’s decision making process in both national and local community elections. Study proves TV is Top for Awareness, Consideration and Influencing the Vote.

What’s App’ning!!! The TV-Traffic Correlation For Mobile Apps

This report looks at the correlation between app traffic & TV spend across the mobile app category.

State of Digital Media: Multiscreen Insights

An analysis of latest multiscreen insights across demos and ethnicities. Today, TV still commands 91% of consumer’s total video time (among P2+).

Any Given Minute: Solving The Multi-Screen Measurement Paradox

An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

July 25, 2016

TV Preferred By Millennials: VAB Study

The Video Advertising Bureau’s latest report shows that millennials are more connected to TV brands than ever before.

July 20, 2016

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

A survey conducted by Influenster found that the majority of millennial women that are planning to watch the Olympics will be watching them on TV.

July 18, 2016

TV Dominates New Short-Form Categories Emmy Nominations

TV networks rule the short-form categories of the 68th Emmy Awards nominations.

July 14, 2016

The Downside to Cord-Cutting

A comparison of popular cable replacement services finds annoyances, like restrictions on content and missing channels.

July 12, 2016

Fox TV Launches Live Network Prime Time Streaming

Fox TV will now allow viewers to live stream Fox prime-time programming via their new service, Fox Now Live.

July 11, 2016

New Survey Suggests SVODers Like A Deal, Don’t Like Ads

A new consumer survey by IBM Cloud reveals that SVOD users are bargain-oriented but are still looking for better quality streaming.

june 30, 2016

SMI: Fresh Data on How TV Affects Advertiser Success

A new study has analyzed the spending and sales data of 100 top advertisers, showing that companies are shifting more dollars back to TV.

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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