A comparable metrics analysis of the Amazon live stream audience vs. TV audience for NFL Thursday Night Games
An analysis on how TV drives the bulk of top trending social conversations during key 4Q holidays like Thanksgiving, Christmas and New Year’s Day.
A comprehensive look at cinema’s presence, popularity, properties and people across the cultural landscape
A comprehensive look at cinema’s places, passions, products & purpose throughout the cultural landscape
A comprehensive look at device usage within the current media landscape based on 2Q ’17 data
How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers
A comprehensive look at the economic impact of TV brands and their role in driving consumer experiences
A comprehensive look at the cultural impact of TV brands and their ability to drive social change
#1 Marketing Insights tool that contains the latest strategic insights into the fast-changing world of premium video.
An exploration of the emotional bond viewers have with television programming and the impact on brands & advertisers
Key stats around the VAB Insights team production and outreach after the release of our 100th report
Provides a snapshot of digital landscape and how much its costing the ad industry.
A 2-minute video exposing the truth behind many of the most common video advertising misperceptions
An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.
A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.
A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.
This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.
A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.
An overview of the video streaming ecosystem with a focus on TV-related content and offerings
This report details the incredible marketing opportunity for targeting Adults 50+
Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.
March 6, 2018
Fox Networks Group’s ad sales chief, Joe Marchese, announced the goal to reduce ad time by 2020, a move that is in line with recent industry trends.
March 1, 2018
After slashing spending on digital advertising by more than $200 million last year, P&G believes the move revealed such spending had been largely wasteful and that eliminating it helped the company reach more consumers in more effective ways.
february 28, 2018
NBCU is reducing the number of ads and advertising time in commercial breaks to create a “stronger impact with viewers.”
february 7, 2018
In a world where digital and linear video are constantly pitted against each other, it is important to remember this: “It’s not A or B, it’s A x B and the result is always greater than 2A or 2B.”
January 29, 2018
Online popularity comes at a price, oftentimes in the form of thousands of fake followers and re-tweets bought from companies that churn out bot accounts.
January 25, 2018
Nielsen has added Instagram to its Social Content Ratings, along with Facebook and Twitter, allowing them to measure social TV activity and gauge fan engagement.
January 17, 2018
YouTube continues to try to make their platform more advertiser-friendly following a year of difficulties.
January 11, 2018
TV is still the 800-pound gorilla, particularly when it comes to advertising, according to a panel at CES.
“TV @ The Epicenter Of American Society” Recap
A short video showcasing the topline insights from the “TV @ The Epicenter Of American Society” Report, a two-part series that examines how TV brands impact commerce, communal experiences, culture and social change.
Facebook is under fire from advertisers,
highlighting a wider industry issue
VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing the nation’s appetite for high-quality premium video.
Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics
Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.
Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…
Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.