Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Winning The Undecided Voter

Political study to understand which media has the greatest influence on voter’s decision.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Generational Snapshots

An in-depth look at 3 generations and their importance to advertisers

Requiem For A Stream: Video Streaming Behaviors

An examination of behavioral insights that cover the who, what, where, why and how of video streaming

Skip To DVR Insights

Report detailing the latest on time spent with time-shifted TV and DVR usage overall.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

Any Given Minute: Solving The Multi-Screen Measurement Paradox

An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

OCTOBER 14, 2016

TV Ads in Final Week Can Be Pivotal in Deciding 2016 Election

The VAB’s study “Winning the Undecided Voter” reports that more than half of voters cited TV as their primary source for political information.

OCTOBER 13, 2016

Undecided Voters Turn to TV

A report released by the VAB shows how influential TV can be in voters’ final decision.

OCTOBER 13, 2016

ANA Spearheads New Multicultural Alliance

In response to an increasingly diverse marketplace, the Association of National Advertisers has formed a new group, the Alliance for Inclusive & Multicultural Marketing (AIMM).

OCTOBER 2, 2016

Facebook Ad Campaign Will Urge Users to Stream Live Video

Facebook turns to television to promote their live-streaming service

OCTOBER 2, 2016

The Online Video View: We Can Count It, But Can We Count on It?

The industry continues to grapple with how to compare online video views across different platforms

September 30, 2016

Facebook’s Faulty Stats: Solving the Video Engagement Measurement Problem

VAB President, Sean Cunningham, writes on ad measurement transparency and the importance of a universal metric.

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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