Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Generational Snapshots

An in-depth look at 3 generations and their importance to advertisers

Requiem For A Stream: Video Streaming Behaviors

An examination of behavioral insights that cover the who, what, where, why and how of video streaming

Skip To DVR Insights

Report detailing the latest on time spent with time-shifted TV and DVR usage overall.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

State of Digital Video – Multi-Screen Insights – 1Q16

This report details the current state of consumer video and the power of TV.

Millennials Decoded: “Turnt Up” For TV

This report looks at TV brands’ impact on millennials’ media consumption and ability to spur action.

Keeping Score: Sports Programming Is A Slam Dunk

This report details the rise of the sports market and the unique value sports TV viewers bring to advertisers as they are more likely to make impulse purchases and spend more on products & services.

Early Polling Shows TV Wins All

VAB commissioned Research Now to conduct the Political Vote 2016 study to better understand the power media has in a voter’s decision making process in both national and local community elections. Study proves TV is Top for Awareness, Consideration and Influencing the Vote.

Any Given Minute: Solving The Multi-Screen Measurement Paradox

An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

September 27, 2016

TV Content Is Still the Main Thing People Are Streaming

Viewers prefer to stream TV content, even among Millennials who prefer TV content over originals.

September 27, 2016

VAB report: TV Still Strong, Especially In Cluttered Streaming World

The VAB’s latest three-part report series on streaming today shows that TV and TV content is still strong.

September 14, 2016

Traditional DVR Time-Shifted Viewing Declines

Declines in time-shifted viewing are the lowest they’ve been in three years, with 23% of TV viewing coming from DVR playback.

September 13, 2016

For Millennials, the DVR is an Afterthought

The latest study from the VAB has found that DVR ownership and use is down among Millennials.

August 22, 2016

TV Networks’ Latest Efforts to Expand and Maintain Consumer Base

TV networks will be offering more video-on-demand options to pay TV customers in order to sate consumers’ binge-viewing needs and compete against streaming services.

August 11, 2016

AT&T AdWorks Offers 60-Second Addressable Ads

AT&T AdWorks, the leader in addressable TV advertising, will be airing 60-second ads to 14 million addressable TV homes.

August 10, 2016

Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money

Procter & Gamble is scaling back on pricey, highly targeted Facebook advertising after finding it wasn’t a huge boon to business.

August 9, 2016

NBCU Signs Deal to Make Snapchat Shows

NBCUniversal has signed a deal with Snapchat and will be bringing original content from their most popular programs to the disappearing-message app.

August 8, 2016

TV Is Strongest Influencer On Voting Behavior

Across all age groups, TV has the biggest effect on voters’ decisions over any other medium.

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax