Industry News

July 7th, 2015

Cablevision Makes An Impression

Programmatic models dominate the digital world today and they are also starting to invade traditional television

July 6th, 2015

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

July 2nd, 2015

The Alleged $7.5 Billion Fraud in Online Advertising

This is the biggest advertising story of the decade, and it's being buried

July 1st, 2015

CBS and AT&T Reach New Distribution Deal

CBS and AT&T reached an agreement that will continue the carriage of CBS-owned broadcast and cable properties on AT&T U-verse

What’s New

VAB Report: Its Time For a Check Up! Update On The HealthCare Industry

Personal health care expenditures are projected to grow 26% in the next four years. Ad-Supported premium TV content captures older adults who utilize healthcare services the most. These mature consumers spend 4X more time with TV content than the 4 portals and Facebook combined.

Sizzling Summer Series Show Spectacular Success Across Screens

The VAB has taken a look at the Summer TV environment, both past and present, and delivers the accompanying report illustrating Television’s dominance during this time period.

CAB becomes Video Advertising Bureau (VAB)

CAB becomes Video Advertising Bureau (VAB). The CAB announced today they are expanding their membership to include the 5 major broadcast networks.

As Seen On TV: A Direct Response To What Drives DR

Direct Response category media analysis constructed to understand how TV drives brand success.

CAB Exclusive Interview: Are You a Bot?

The CAB has an exclusive interview with a man who has made a shocking discovery: he’s actually a bot.

Subscription Video On Demand (SVoD) – Who Are They & How Do They Differ?

Much has been written about SVoD in the past year. We put together this report to put it all in perspective and give you an overview of who these consumers are and how they differ.