Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Black Millennials in America:

A Look at Active and Affluent Young, Black Consumers An in-depth profile of Black Millennial consumers in America.

2016 Video Recap

A 90-second video highlighting stats and insights from our most popular reports

Shifting Gears: How TV Drives Online Traffic for Automotive

An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.

2017 Video Facts

Marketing tool that contains 120+ pages of latest insights across all screens.

State of Digital Video – Multiscreen Insights 2Q16

This report details the current state of digital video and the power of TV.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

January 19, 2017

40% of Marketers Say They Plan Facebook Audits

Following news of measurement discrepancies and lack of transparency, marketers are wary of advertising on platforms they consider risky.

January 17, 2017

GroupM Enlists VAB In Move to New Currency

Groupm has partnered with the Video Advertising Bureau in order to develop a new media currency: Unified C7.

January 12, 2017

GroupM Will Push Forward with Efforts to Measure Ads Across Screens

Groupm and the Video Advertising Bureau are partnering to create a methodology to measure impressions across screens.

January 12, 2017

Super Bowl Eyes Nearly Half A Billion In TV Ad Dollars

This year’s Super Bowl is expected to outdo 2016’s $445 million in TV ad revenue.

January 6, 2017

Nielsen Could Delay Debut of Total Viewer Measurement Data

Following doubts regarding it’s validity, Nielsen might delay the release of their new Total Audience Measurement.

January 3, 2017

TV Advertising Remains Huge Sales Motivator For Car Buyers, Even in Digital Era

When it came to deciding to take a test drive, 40 percent of millennials and adults aged 25 to 54 cited TV as their primary motivator.

Featured Videos

Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…

Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.

Nielsen’s Total Audience Measurement Revealed
Viewer fragmentation across screens and devices has left the marketing industry in desperate need of a new way to measure the total audience. Check out this video on Nielsen’s long-awaited Total Audience Measurement.

World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms.  Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”  This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens.  Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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