Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

TV @ The Epicenter Of American Society: Vol. I – Commerce & Communal Experiences

A comprehensive look at the economic impact of TV brands and their role in driving consumer experiences

TV @ The Epicenter Of American Society: Vol. II – Culture & Change

A comprehensive look at the cultural impact of TV brands and their ability to drive social change

2018 Video Facts – Place Your Order Today

#1 Marketing Insights tool that contains the latest strategic insights into the fast-changing world of premium video.

Be Still My Viewing Heart

An exploration of the emotional bond viewers have with television programming and the impact on brands & advertisers

VAB Insights Team Infographic

Key stats around the VAB Insights team production and outreach after the release of our 100th report

Digital Landscape: Look at Ad Viewability, Fraud and Bots Infographic

Provides a snapshot of digital landscape and how much its costing the ad industry.

The Echo Chamber Effect: Perceptions vs. Realities in the 2017 Video Advertising Environment

A 2-minute video exposing the truth behind many of the most common video advertising misperceptions

Facebook’s Reach (on Reach): Miscalculations in the Age of Precision

A comprehensive analysis of Facebook’s reach inflation and potential implications for advertisers

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results

An eye-opening look at the power and impact of television brands

#TVisSocial #Ep2: How Live TV Drives Online Conversations Into The Summer

An analysis showing the impact of TV programming on the top 10 trending Twitter topics each night over a four-week period between May-June.

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device usage within the current media landscape.

Shifting Gears: How TV Drives Online Traffic for Automotive

An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.
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Industry News

November 15, 2017

GroupM on Its First State of Video Report

A new report by GroupM hopes to help the ad industry see an impartial world view of video advertising.

November 13, 2017

How Linda Yaccarino Became the Media’s Evangelist on Fixing Digital Advertising

The ad sales head of NBCUniversal has been railing at conferences, the upfronts and to the press. Her platform: Brand safety isn’t being addressed, media measurement is severely lacking, and Facebook gets too much love.

November 7, 2017

P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys

P&G reported its 2Q earnings that reducing its spend by more than $100M in ineffective ads had no negative impact on its growth rate.

November 6, 2017

NBCUniversal Sales Head Hinted At An Aggressive Shake Up of TV Ad Model Next Year

NBCU’s sales boss says that ad agencies are holding up the TV business from competing with tech giants like Google and Facebook.

November 1, 2017

Study: Fake News Threatens Audience Trust In Digital Pubs

A study conducted by Kantar found consumers don’t trust online-only news outlets and social media platforms.

October 31, 2017

Millennials Care More About TV (and Its Ads) Than YouTube

A new VAB report, “Be Still My Viewing Heart”, explores why TV is still the best way to reach target demographics.

October 23, 2017

Clients Set for Open AP Ad Platform

The consortium, formed by Fox, Turner and Viacom, aims to standardize the way advertisers define audience segments for reaching a target audience.

Featured Videos

“TV @ The Epicenter Of American Society” Recap 
A short video showcasing the topline insights from the “TV @ The Epicenter Of American Society” Report, a two-part series that examines how TV brands impact commerce, communal experiences, culture and social change.

Facebook is under fire from advertisers,
highlighting a wider industry issue

VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing the nation’s appetite for high-quality premium video.

Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics

Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.

Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…

Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.

World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms.  Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”  This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens.  Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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