Grab ‘n Go

A collection of VAB’s most
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VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

The Real Summer Getaway: Escaping With Premium Video Content

A seasonal overview on the central role that premium, multi-screen video holds in people’s lives during summer months

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

An analysis of the lifestyle traits and video viewing behaviors of the Affluent

You Down With OTT? An Overview of The Video Ecosystem

An overview of the competitive OTT video ecosystem and how it delivers more content, choice and advertising opportunities to consumers

What’s The Spread? NFL on Amazon Live-Stream vs. TV Audience Comparison

A comparable metrics analysis of the Amazon live stream audience vs. TV audience for NFL Thursday Night Games

#TVisSocial #HolidaySpecial: ‘Tis The Season To Television

An analysis on how TV drives the bulk of top trending social conversations during key 4Q holidays like Thanksgiving, Christmas and New Year’s Day.

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part I

A comprehensive look at cinema’s presence, popularity, properties and people across the cultural landscape

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part II

A comprehensive look at cinema’s places, passions, products & purpose throughout the cultural landscape

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device usage within the current media landscape based on 2Q ’17 data

Shifting Gears: How TV Drives Online Traffic for Automotive

An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

April 20, 2018

Advanced Advertising Is Delivering More Data, Better Targeting … But What Else?

NBCU, Alphonso, and Tremor Video execs explore the future of advanced advertising

April 19, 2018

NBCUniversal Joins OpenAP Consortium, Licenses Its Audience Graph To Other TV Nets

Marketers will now be able to target audiences more consistently across a larger inventory footprint – about 50% of the total TV landscape

April 18, 2018

CBS Unveils Sales Group Devoted to New Ad Formats, Innovations

CBS unveiled a new ad-sales unit, CBS Eye Max,” that will be devoted to striking branded-entertainment partnerships and other types of advertising innovations with sponsors

April 17, 2018

Research Proves the Power of TV Advertising

A new WARC study found that TV commanded more attention with twice the active viewing of YouTube and 15 times that of Facebook

April 16, 2018

No, Advertising Spend Is Not Moving Online – Here’s Why

In 2017, the brand advertising spend on TV was more than six times that of the nearest digital competitor – video display…Television and other traditional media have always been the best ways to build brands

Featured Video

VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing how the “digital pure-play” companies grew through Television advertising
See more in our report “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big”

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