August 15, 2017
Nielsen is expanding their digital-measurement capabilities, allowing TV network and digital publishers to capture incremental viewing of video on the three digital outlets.
August 08, 2017
A study by the Television Bureau of Advertising (TVB) and GfK found TV ads are still the most influential in swaying purchases among all age groups.
August 01, 2017
Fox Broadcasting Group will be launching their first 6-second ad units during its coverage of the Teen Choice Awards on August 13th.
july 31, 2017
Websites owned by TV companies were among the top 50 digital media properties in June, according to the latest comScore rankings.
July 28, 2017
Procter & Gamble cut more than $100 million in ‘largely ineffective’ digital ads, citing little impact on business.
July 27, 2017
The Media Rating Council (MRC) is reviewing viewability standards for their new cross-media measurement guidelines.
July 12, 2017
The retail giant spent nearly $840,000 running Prime Day-themed television commercials in the U.S.
June 27, 2017
Joe Marchese, Fox’s new ad sales chief, wants to combat the idea that “TV isn’t scale”.
Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics
Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.
Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…
Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.