A proprietary study to better understand each media types’ role throughout the likely Luxury & Economy car buyers’ decision making process.
This report details the current state of digital video and the constant power of Television.
An analysis showing the impact of TV programming on the top 10 trending Twitter topics each night over a four-week period in 4Q’16.
Marketing tool that contains latest insights across all screens; highlighting the distinguished value of premium multi-screen TV content.
A comparable metrics analysis of the Twitter live stream audience vs. TV audience for NFL Thursday Night Games.
A Look at Active and Affluent Young, Black Consumers An in-depth profile of Black Millennial consumers in America.
An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.
A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.
A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.
This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.
A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.
An overview of the video streaming ecosystem with a focus on TV-related content and offerings
This report details the incredible marketing opportunity for targeting Adults 50+
Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.
February 13, 2017
The VAB’s VP of Strategic Sales Insights delves into why TV is what’s trending on Twitter.
February 2, 2017
Traditional TV advertising increases reach for online-based services.
January 26, 2017
Concerns over accuracy have broadcast network presidents urging Nielsen to delay the release of their new Total Content Rating.
January 19, 2017
Following news of measurement discrepancies and lack of transparency, marketers are wary of advertising on platforms they consider risky.
January 17, 2017
Groupm has partnered with the Video Advertising Bureau in order to develop a new media currency: Unified C7.
January 12, 2017
Groupm and the Video Advertising Bureau are partnering to create a methodology to measure impressions across screens.
January 12, 2017
This year’s Super Bowl is expected to outdo 2016’s $445 million in TV ad revenue.
Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…
Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.
Nielsen’s Total Audience Measurement Revealed
Viewer fragmentation across screens and devices has left the marketing industry in desperate need of a new way to measure the total audience. Check out this video on Nielsen’s long-awaited Total Audience Measurement.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.