An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue / sales for category disruptors. Check out video recap here.
One-page highlights sheet reflecting key stats from our “No Days Off” sports report.
An in-depth look at how TV brands live in the center of a sports ecosystem that broadcasts more than 10,000 sporting events annually.
This report details the power of Ad-Supported TV content during the summer season.
This report explores 18-34-year-olds media consumption in three distinct life stages: reliant (living with a parent), self-sufficient (living on their own) and budding home with child (married with children).
This report investigates how the advertising community compares to the general public and explores their perceptions about ‘typical’ American media consumption.
Pre-recorded webinar on our recently released report comparting the Ad Community’s media consumption to the typical “American.”
An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.
A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.
A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.
This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.
A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.
An overview of the video streaming ecosystem with a focus on TV-related content and offerings
This report details the incredible marketing opportunity for targeting Adults 50+
Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.
July 12, 2017
The retail giant spent nearly $840,000 running Prime Day-themed television commercials in the U.S.
June 27, 2017
Joe Marchese, Fox’s new ad sales chief, wants to combat the idea that “TV isn’t scale”.
June 26, 2017
After pushing for more transparency among digital platforms, Procter & Gamble and Unilever are reducing their digital advertising budgets.
June 20, 2017
Fox Network Groups is the first broadcast TV company to run 6-second ads on YouTube, as announced at Cannes Lions.
June 15, 2017
A new study conducted by CBS looked at 315 brands that ran campaigns on both TV and digital and found that TV still came out on top.
June 1, 2017
TV still beats digital, showing higher return on investment gains year over year.
May 30, 2017
Procter & Gamble is planning on shifting ad dollars back to TV after being dissatisfied with digital, however they are facing resistance from TV Networks.
May 22, 2017
Facebook is issuing refunds to some advertisers after a bug caused the system to overstate clicks on marketers’ websites.
Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics
Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.
Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…
Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.