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What’s New

Keeping Score: Sports Programming Is A Slam Dunk

This report details the rise of the sports market and the unique value sports TV viewers bring to advertisers as they are more likely to make impulse purchases and spend more on products & services.

Early Polling Shows TV Wins All

VAB commissioned Research Now to conduct the Political Vote 2016 study to better understand the power media has in a voter’s decision making process in both national and local community elections. Study proves TV is Top for Awareness, Consideration and Influencing the Vote.

What’s App’ning!!! The TV-Traffic Correlation For Mobile Apps

This report looks at the correlation between app traffic & TV spend across the mobile app category.

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

State of Digital Media: Multiscreen Insights

An analysis of latest multiscreen insights across demos and ethnicities. Today, TV still commands 91% of consumer’s total video time (among P2+).

Any Given Minute: Solving The Multi-Screen Measurement Paradox

An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

june 30, 2016

SMI: Fresh Data on How TV Affects Advertiser Success

A new study has analyzed the spending and sales data of 100 top advertisers, showing that companies are shifting more dollars back to TV.

june 30, 2016

Cable News Network Viewership Up, Not Surprising For Election Year

A big election year is making for huge gains in cable viewership.

june 29, 2016

Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens

A new study by the Council for Research Excellence has found that TV viewers have the best ad attentiveness and recall versus other video platforms.

june 22, 2016

TV Takes on Facebook

New set-top box technology shows TV is still a force to be reckoned with.

june 20, 2016

Broadcast Upfront Breaks, Strong Double-Digit Gains Reported

The 2016-2017 TV upfront season dollars are showing a sharp increase compared to last year’s.

june 16, 2016

VAB ‘What’s App’ning!’ Report Finds TV Ad Spend Boosts Mobile App Traffic

New findings by the VAB show increased TV spend by app makers increases both digital traffic and revenue.

june 16, 2016

TV Advertising Improves Apps’ Chances

VAB’s new report shows a significant correlation between TV spending and digital traffic for mobile apps, especially among mobile game companies.

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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