“What I think is going to really impact this in the next three years is an absolute, maybe legislated, discipline that needs to come to the digital space, if you’ve been following the news out of the testimony in Washington, whether it’s influence on election, whether it is a discipline when it comes to measurement, or a basic respect for the consumer, and put the right ad with the right content where it was intended, and you have a consequence if you don’t behave in that way … I think we’re at a really important inflection point in the market where there’s enough friction that that’s going to go.”
–Linda Yaccarino, Chairman, Ad Sales & Client Partnerships, NBCUniversal
November 15, 2017
A new report by GroupM hopes to help the ad industry see an impartial world view of video advertising.
November 13, 2017
The ad sales head of NBCUniversal has been railing at conferences, the upfronts and to the press. Her platform: Brand safety isn’t being addressed, media measurement is severely lacking, and Facebook gets too much love.
November 7, 2017
P&G reported its 2Q earnings that reducing its spend by more than $100M in ineffective ads had no negative impact on its growth rate.
November 6, 2017
NBCU’s sales boss says that ad agencies are holding up the TV business from competing with tech giants like Google and Facebook.
November 1, 2017
A study conducted by Kantar found consumers don’t trust online-only news outlets and social media platforms.
October 31, 2017
A new VAB report, “Be Still My Viewing Heart”, explores why TV is still the best way to reach target demographics.
October 23, 2017
The consortium, formed by Fox, Turner and Viacom, aims to standardize the way advertisers define audience segments for reaching a target audience.
“TV @ The Epicenter Of American Society” Recap
A short video showcasing the topline insights from the “TV @ The Epicenter Of American Society” Report, a two-part series that examines how TV brands impact commerce, communal experiences, culture and social change.
Facebook is under fire from advertisers,
highlighting a wider industry issue
VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing the nation’s appetite for high-quality premium video.
Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics
Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.
Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…
Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.