Analysis exploring Facebook’s mobile usage pre and post app “fix” – time spent has dropped to levels not seen since 2013.
A compelling case study on TV advertising’s impact within the Daily Fantasy Sports category.
Decklet utilizing comparable metrics to explore how an average minute of a consumer’s digitally-immersed life is spent
An In-depth Look at How “Traditional” Media Compares To Television.
Report detailing the latest video usage stats and trends for television, computer and smartphone with drilldowns by demo and ethnicity.
february 12th, 2016
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a report this morning “defying the notion” of a “permanent secular decline” for TV’s share of national ad spending
February 11th, 2016
The NBA has a young, live and more social media savvy audience and there are many opportunities to capitalize on social media tie-ins to the game so brands can get additional exposure.
February 10th, 2016
FX’s critically acclaimed event series “The People v. O.J. Simpson: American Crime Story” is off to a record-setting start.
february 9th, 2016
It’s helping brands reach elusive male millennials
february 8th, 2016
Super Bowl 50 averaged a 49.0 household rating in Nielsen’s metered markets, making it the 2nd most watched Super Bowl ever
february 8th, 2016
TV commercials from auto manufacturers running prior to and during Super Bowl 50 affected searches on their respective web sites
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.