A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies
This report details the current state of digital video and the power of TV.
This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.
A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.
An examination of behavioral insights that cover the who, what, where, why and how of video streaming
An overview of the video streaming ecosystem with a focus on TV-related content and offerings
This report details the incredible marketing opportunity for targeting Adults 50+
An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.
Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.
December 1, 2016
Groupm’s new President of Investment Lyle Schwartz believes that 2017 may be the year of cross-platform media buying.
November 30, 2016
Spending on traditional national TV has been increasing heading into the holiday season thanks to media platforms like Hulu and PlayStation Vue.
November 28, 2016
Viewer fragmentation across screens and devices has left the marketing industry in need of a way to measure total audience. Nielsen has now revealed it’s long-awaited Total Audience Measurement.
November 28, 2016
Facebook is becoming a major TV advertiser after launching it’s largest TV-ad campaign in it’s history in order to promote Facebook Live.
November 21, 2016
VAB President Sean Cunningham explains why Facebook’s measurement mistakes would be unacceptable if committed by a TV network.
November 17, 2016
Unprecedented changes in the ad industry have seen dollars shift to digital, however many believe digital is getting off easy after recent revelations.
Nielsen’s Total Audience Measurement Revealed
Viewer fragmentation across screens and devices has left the marketing industry in desperate need of a new way to measure the total audience. Check out this video on Nielsen’s long-awaited Total Audience Measurement.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.