Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

VAB Bulletin: Exploring the Media Effects of Facebook Mobile’s “Battery-Draining App”

Analysis exploring Facebook’s mobile usage pre and post app “fix” – time spent has dropped to levels not seen since 2013.

Proving TV Is No Gamble: How Daily Fantasy Sports Became A Big Winner With Millennials

A compelling case study on TV advertising’s impact within the Daily Fantasy Sports category.

Marketers, It’s Time to Rebalance Your Media Scale

Decklet utilizing comparable metrics to explore how an average minute of a consumer’s digitally-immersed life is spent

State of Radio, Newspapers and Magazines

An In-depth Look at How “Traditional” Media Compares To Television.

State of Digital Video

Report detailing the latest video usage stats and trends for television, computer and smartphone with drilldowns by demo and ethnicity.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

february 4th, 2016

Facebook’s iOS Glitch Caused ComScore to Overestimate Time Spent

According to the VAB, total time spent across Facebook dropped 19% after glitch was fixed, and fell 40% on iPhone’s and iPad’s

February 3rd, 2016

Comcast Sees Biggest Cable-TV Subscriber Gain in Eight Years

The largest U.S. cable provider, added more video subscribers in the fourth quarter than in any quarter in the last eight years, defying a trend of cord-cutters dropping traditional TV

February 1st, 2016

‘SportsCenter: AM’ Launches Feb. 8

ESPN seeks to grab a new batch of viewers, and advertisers, when SportsCenter: AM launches Feb. 8 at 7 a.m.

January 28th, 2016

Marketers, It’s Time to Rebalance Your Media Scale

VAB CEO Sean Cunningham’s commentary illustrates that TV Is Still Bigger Than All Other Media In Terms of Audience Time

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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