This report highlights how the definition of an impression can vary across, and within, their media channels enabling marketers to optimize their buying decisions, allocate their budgets more effectively and determine their true CPM. You’ll also find over 20 definitions of important terms to educate yourself and facilitate conversations.
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VAB is at the center of the video marketing industry.

We empower you with fresh insights that build your brand.

You’ll find us leading the change to ensure a more transparent, accountable and business-growing marketplace.

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TheVAB

Digiday: How outcome-based measurement may figure into this year’s upfront market

The consideration of full-funnel business outcomes is at an "all-time high" this upfront season, VAB President and CEO Sean Cunningham tells Digiday.

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TheVAB

Ad Age: VAB finds agency-marketer disconnects on key media topics

"50% of brand marketers said digital ad fraud has had no effect on their brands, while only 18% of agency executives said that." VAB President and CEO Sean Cunningham joins the latest episode of Ad Age's Marketer's Brief Podcast to talk about findings unveiled from a first-of-its-kind study that VAB conducted with Advertiser Perceptions.

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Reimagine a More Transparent, Accountable and Business-Building Marketplace.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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What is?

What is a Video Impression?

Understand the true value of video impressions and optimize your media buying strategy

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Fast Facts

The Consumer Connection

Understand why consumers care deeply about the quality of content and their advertising experiences when it comes to brand consideration. Learn more about the positive ‘halo effect’ created by aligning your ads with high-quality video content.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer’s Guide

Hidden Costs

3 reasons why understanding the risks of digital ad fraud and ad-tech transparency is critical for marketers

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You have questions. We have answers.

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VAB IN ACTION

New Webinar | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem

New Webinar | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem

Tune in Tuesday, March 26 at 12pm ET / 11am CT. Experts from VideoAmp and VAB unpack the modern approach to measuring audiences across platforms. Register for free!

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