January 17, 2017
YouTube continues to try to make their platform more advertiser-friendly following a year of difficulties.
January 11, 2017
TV is still the 800-pound gorilla, particularly when it comes to advertising, according to a panel at CES.
January 9, 2017
WGN America is ranked the #1 Entertainment Network in year-over-year growth on cable in 2017 after seeing double-digit growth among A18-49 and A25-54.
December 7, 2017
ESPN was the first client to opt in to Nielsen’s out-of-home reporting service, which launched in April and incorporates TV consumption in environments like offices, airports, hotels, bars and other people’s homes.
December 5, 2017
TV networks are continuing to work together on developing new common lift metrics across traditional linear TV as well as on-demand and digital platforms via methodology, code-named “Thor”, from analytics company Data Plus Math.
December 1, 2017
A new study by Neustar found that for a $1 million investment, TV’s lift is consistently seven times better than paid search and five times better than online display advertising.
November 27, 2017
Should millennial-minded marketers even be considering TV advertising anymore? Yes, they definitely should.
November 21, 2017
TV broadcasters and trade bodies from around the world have joined together to demonstrate TV’s strength on World TV Day.
“TV @ The Epicenter Of American Society” Recap
A short video showcasing the topline insights from the “TV @ The Epicenter Of American Society” Report, a two-part series that examines how TV brands impact commerce, communal experiences, culture and social change.
Facebook is under fire from advertisers,
highlighting a wider industry issue
VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing the nation’s appetite for high-quality premium video.
Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics
Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.
Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…
Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.
World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms. Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.” This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens. Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.