Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Digital Landscape: Look at Ad Viewability, Fraud and Bots Infographic

Provides a snapshot of digital landscape and how much its costing the ad industry.

The Echo Chamber Effect: Perceptions vs. Realities in the 2017 Video Advertising Environment

A 2-minute video exposing the truth behind many of the most common video advertising misperceptions

Facebook’s Reach (on Reach): Miscalculations in the Age of Precision

A comprehensive analysis of Facebook’s reach inflation and potential implications for advertisers

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results

An eye-opening look at the power and impact of television brands

#TVisSocial #Ep2: How Live TV Drives Online Conversations Into The Summer

An analysis showing the impact of TV programming on the top 10 trending Twitter topics each night over a four-week period between May-June.

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device usage within the current media landscape.

Cutting to the Chase: Disconnecting from Speculation and Plugging into the Truth Around Cord Cutting

An illuminating look at the common misperceptions and facts around cord cutting. In addition to the report, click here for an infographic.

Igniting Today’s Headlines: How TV Brands Stoke The Fire For News

An exploration of the recent explosive growth seen by multi-screen TV brands within the news category. In addition to the report, click here for an infographic.

The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue / sales for category disruptors. Check out video recap here.

No Days Off! – Sports Infographic

One-page highlights sheet reflecting key stats from our “No Days Off” sports report.

Shifting Gears: How TV Drives Online Traffic for Automotive

An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

October 16, 2017

TV Networks Consider ‘Thor’ Ad-Measurement Plan With Eye Toward 2018

40 TV ad-sales executives met on Friday to develop a way to help TV networks strike a hammer blow for ad dollars.

October 16, 2017

TV Networks Take Steps to Prove That Their Ads Work

Representatives from major TV networks met Friday with the goal of developing a standard for campaign effectiveness.

October 13, 2017

Facebook Is Under Fire From Advertisers, Highlighting A Wider Industry Issue

A VAB report investigation into Facebook discrepancies puts the platform under fire from advertisers.

October 11, 2017

Attention Is The Blinding Power Of Premium Video: VAB’s Cunningham

VAB President & CEO sat down with Beet.TV to talk the power of premium video.

October 10, 2017

Advertisers Getting Nervous About Their Marriage to Google, Facebook

In light of more brand-safety woes, advertisers continue to be wary of advertising on Google and Facebook.

October 4, 2017

Cut the Hype about Cutting the Cord!

Not all tech disruption is created equally. VAB President & CEO Sean Cunningham confronts cord-cutting.

October 4, 2017

Facebook Accused of Inflating Its Reach Among Young Adults

Analyst Brian Wieser and the VAB have found that Facebook is over-counting non-existent 18- to 24-year-olds in all 50 states.

October 2, 2017

Facebook Ad Reach Is More Than U.S. Census Bureau Data in All 50 States

A deeper dive into Brian Wieser’s analysis shows more Facebook miscalculations.

september 28, 2017

TV Benefits From Social Media Buzz

The VAB’s latest report, #TVisSocial #Ep2, reveals how live TV drives online conversations into the summer.

Featured Videos

Facebook is under fire from advertisers,
highlighting a wider industry issue

VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing the nation’s appetite for high-quality premium video.

Category Disruptors TV Attribution Recap
A short video showcasing the topline insights from our report, “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big,” which explores the effect of TV spend on key brand metrics

Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.

Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…

Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.

World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms.  Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”  This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens.  Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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