A seasonal overview on the central role that premium, multi-screen video holds in people’s lives during summer months
An analysis of the lifestyle traits and video viewing behaviors of the Affluent
An overview of the competitive OTT video ecosystem and how it delivers more content, choice and advertising opportunities to consumers
A comparable metrics analysis of the Amazon live stream audience vs. TV audience for NFL Thursday Night Games
An analysis on how TV drives the bulk of top trending social conversations during key 4Q holidays like Thanksgiving, Christmas and New Year’s Day.
A comprehensive look at cinema’s presence, popularity, properties and people across the cultural landscape
A comprehensive look at cinema’s places, passions, products & purpose throughout the cultural landscape
A comprehensive look at device usage within the current media landscape based on 2Q ’17 data
An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.
A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.
A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.
This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.
A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.
An overview of the video streaming ecosystem with a focus on TV-related content and offerings
This report details the incredible marketing opportunity for targeting Adults 50+
Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.
“[MVPD data] is among the most well-protected data sets in American business. Conversely, there have been near no watchdogs at all on the duopolies’ data. They’re allowed to grade their own homework and there currently is no end-to-end third-party oversight like there is for TV data.”
-Sean Cunningham, President & CEO, Video Advertising Bureau
April 20, 2018
NBCU, Alphonso, and Tremor Video execs explore the future of advanced advertising
April 19, 2018
Marketers will now be able to target audiences more consistently across a larger inventory footprint – about 50% of the total TV landscape
April 18, 2018
CBS unveiled a new ad-sales unit, CBS Eye Max,” that will be devoted to striking branded-entertainment partnerships and other types of advertising innovations with sponsors
April 17, 2018
A new WARC study found that TV commanded more attention with twice the active viewing of YouTube and 15 times that of Facebook
April 16, 2018
In 2017, the brand advertising spend on TV was more than six times that of the nearest digital competitor – video display…Television and other traditional media have always been the best ways to build brands
VAB President & CEO Sean Cunningham sits down with Beet.TV
Discussing how the “digital pure-play” companies grew through Television advertising
See more in our report “The Market-Changer’s Playbook: Why TV is Where Disruptors Go To Grow Big”