Industry News

August 31st, 2015

TV Networks Confront Ad Blockers Erasing Their Commercials Online

CBS Blocks the Blockers While Fox Explores Friendlier Ad Models

August 26th, 2015

Most Video Streaming Comes From A Small Number Of TV Homes

Most video streaming continues to come from a small number of TV homes -- and nearly 80% of that content comes from licensed TV programmers.

August 26th, 2015

VAB: Cord-Cutters Seek Savings, Not Better Content

Cord-cutters don’t have much spending money and they like watching TV shows, according to a new white paper from the Video Advertising Bureau that tries to minimize the threat posed by streaming video.

August 25th, 2015

Fear the Walking Dead Pulls In the Biggest Audience Ever for a Cable Premiere

Fear the Walking Dead, the spinoff-prequel of cable's top-rated series, drew 10.1 million viewers, becoming the top cable premiere of all time

August 24th, 2015

Rob Lowe on Online Viewability Standards

Watch as Rob Lowe discusses Online Viewability Standards

What’s New

Disconnected Reality: Untangling the Great Cord Cutting & Streaming Misperception

This whitepaper explores the makeup of “cord cutters,” “cord nevers” and broadband-only homes; the effect of streaming on TV penetration and viewership; and the real health of the TV industry.

Multi-Screen Insights

Televisions reach is undeniable – reaching 90% of all adults in any given week. With digital video’s growth, Television still commands 9 out of 10 total video viewing minutes.

A Question Of Impact: Exploring the Correlation Between TV Spend & Business Performance

This analysis explores the correlation between TV spending & business performance among 100 parent companies across major companies.

VAB Report: Its Time For a Check Up! Update On The HealthCare Industry

Personal health care expenditures are projected to grow 26% in the next four years. Ad-Supported premium TV content captures older adults who utilize healthcare services the most. These mature consumers spend 4X more time with TV content than the 4 portals and Facebook combined.

Sizzling Summer Series Show Spectacular Success Across Screens

The VAB has taken a look at the Summer TV environment, both past and present, and delivers the accompanying report illustrating Television’s dominance during this time period.

CAB becomes Video Advertising Bureau (VAB)

CAB becomes Video Advertising Bureau (VAB). The CAB announced today they are expanding their membership to include the 5 major broadcast networks.