Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Do We Have Consensus? How the Ad Community’s Media Behaviors Became America’s “Norms”

This report investigates how the advertising community compares to the general public and explores their perceptions about ‘typical’ American media consumption.

Lights, Camera, Call To Action!: The Driving Forces Behind Cinema Advertising

An in-depth look at the driving forces behind the growth of the movie industry and cinema advertising.

Automotive Video Recap

A 60-second video exploring media’s role in a likely buyers purchase journey

Living Social: Examining the Relationship Between TV & Social Media

An analysis of social media usage and how consumers interact with TV through social platforms.

Cruising Speed: A Luxury & Economy Buyers’ Car Manual

A proprietary study to better understand each media types’ role throughout the likely Luxury & Economy car buyers’ decision making process.

State of Digital Video

This report details the current state of digital video and the constant power of Television.

#TVisSocial: How Live TV Sparks Continuous Online Conversations

An analysis showing the impact of TV programming on the top 10 trending Twitter topics each night over a four-week period in 4Q’16.

2017 Video Facts

Marketing tool that contains latest insights across all screens; highlighting the distinguished value of premium multi-screen TV content.

What’s The Spread? NFL Twitter Live-Stream vs. TV Audience Comparison

A comparable metrics analysis of the Twitter live stream audience vs. TV audience for NFL Thursday Night Games.

Shifting Gears: How TV Drives Online Traffic for Automotive

An analysis illustrating the correlation between TV spend and website traffic for auto manufacturers.

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

A proprietary study to better understand each media type’s role throughout the likely buyer’s journey in purchasing/leasing a vehicle.

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

April 26, 2017

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore has announced that it will offer free viewability measurement to clients as a way to increase trust and transparency in digital advertising.

April 25, 2017

Buyers Mistake Their Media Habits for Consumers’ Habits

Media agency executives and marketers underestimate how much time Americans spend watching TV because their own media habits are different.

April 20, 2017

Nielsen Adopting Show IDs From Gracenote

Nielsen is utilizing metadata company Gracenote’s program identifiers to simplify cross-platform buying and planning.

April 11, 2017

Nielsen Launches Out-of-Home TV Ratings Service

Nielsen will now be able to measure linear TV commercial viewing in locations like bars and restaurants.

April 6, 2017

Poor-Quality Ads Cost U.S. Marketers $7.4 Billion

Low-quality ads cost marketers $7.4 billion in 2016 and unless steps are taken, research suggests the problem will grow to $10.9 billion by 2021.

March 30, 2017

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.

After limiting ads to just 5,000 pre-approved sites over brand-safety concerns, JPMorgan Chase has seen no change in performance.

March 28, 2017

TV Networks See an Opportunity in Google Ad Backlash

TV networks are seizing the opportunity to increase ad sales in the wake of Google’s ad backlash.

March 27, 2017

Brands Try to Blacklist Breitbart, but Ads Slip Through Anyway

Despite brands blocking their ads from running on certain websites, the ads are appearing anyway.

March 22, 2017

AT&T, Verizon Suspend YouTube Ads Over Hate-Speech Videos

AT&T is suspending ads on YouTube over concerns about ads being placed next to controversial videos.

Featured Videos

Automotive Video Recap
A 60-second video showcasing insights and stats from our custom study exploring media’s role in a likely automotive buyers purchase journey.

Our Top 2016 Insights in 90 Seconds
Didn’t have time in 2016 to read all 25+ reports the VAB Insights team released? No problem…

Before we issue our first report of the New Year, we thought it was a good idea to quickly reflect on 2016. In 90 seconds, you can catch up on the key stats from our most read and shared reports.

World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms.  Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”  This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens.  Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax