Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

State of Digital Media: Multiscreen Insights

An analysis of latest multiscreen insights across demos and ethnicities. Today, TV still commands 91% of consumer’s total video time (among P2+).

Any Given Minute: Solving The Multi-Screen Measurement Paradox

An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.

Just The Facts: A Comparison of Millennial Content Among TV Brands & YouTube

An analysis on audience and engagement metrics between “Millennial TV” programs and popular YouTube channels.

Feel The Burn: Hot Summer TV Viewing

This report details Televisions powerful reach during the Summer season.

Greater The Emotional Ad Engagement -Greater the Sales

This report examines the impact of emotional ad engagement and value of TV ads versus other media.

“Making Technology Meaningful”: CES 2016

This whitepaper focuses on the major trends and innovations showcased at CES 2016 and their potential implications for consumers and marketers.

VAB Bulletin: Exploring the Media Effects of Facebook Mobile’s “Battery-Draining App”

Analysis exploring Facebook’s mobile usage pre and post app “fix” – time spent has dropped to levels not seen since 2013.

Proving TV Is No Gamble: How Daily Fantasy Sports Became A Big Winner With Millennials

A compelling case study on TV advertising’s impact within the Daily Fantasy Sports category.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

MAY 23, 2016

When Will It End? Gap Reports More Declines Blames Marketing

After shifting dollars from TV to social media, Gap sales drop dramatically

MAY 19, 2016

This Post Will Have More Views Than All of TV*

A commentary on the inaccuracies of comparing TV and digital measurement

MAY 19, 2016

Is Audience for “Pretty Little Liars” Comparable to Fullscreen’s Web Series?

VAB’s average audience metric proves Fullscreen’s claim of parity with Pretty Little Liars inaccurate.

MAY 18, 2016

ABC Study Makes Case that TV Advertising is Still Superior to Digital

Study shows that digital can’t match the long-term ROI benefits of advertising on multi-platform TV

MAY 13, 2016

VAB Adds Cinema Group to the Fold

The VAB has absorbed the Cinema Advertising Council, the trade group service for movie theater advertising networks and theater owners.

MAY 9, 2016

Time Warner Cable Media Pushes Back After YouTube’s Bold Claim About Audience Reach

TWC devoted its Newfront presentation to making the case that TV is still by far the best way to reach audiences.

MAY 4, 2016

VAB Throws Shade Towards Digital Video Hype

While media buyers this week are attending NewFront presentations, the VAB is addressing the digital hype with hard facts.

April 26, 2016

TV Business Targets Digital Viewership Claims With Proposed Measurement Standard

VAB recommends using average audience to make fair TV and digital comparisons

April 26, 2016

Three Big Myths About TV Viewing and Advertising

VAB CEO Sean Cunningham’s commentary regarding debunking common TV myths

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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