Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Say YES To Addressability: A Guide To Precise TV Targeting

A report that breaks down the perceived barriers of Addressable TV with supporting insights and relevant case studies

2017 Video Facts

Marketing tool that contains 120+ pages of latest insights across all screens.

State of Digital Video – Multiscreen Insights 2Q16

This report details the current state of digital video and the power of TV.

State Of MVPD’s Video-On-Demand

An in-depth look at video-on-demand’s growth and viewing.

Video Truths: Declaration of Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video.

Requiem For A Stream: The Relationship Between TV Brands & Video Streaming

A look at the current TV environment and evolution of video consumption along with the effects that video streaming and ad-supported TV have on each other.

Generational Snapshots

An in-depth look at 3 generations and their importance to advertisers

Requiem For A Stream: Video Streaming Behaviors

An examination of behavioral insights that cover the who, what, where, why and how of video streaming

Requiem For A Stream: The Video Streaming Ecosystem

An overview of the video streaming ecosystem with a focus on TV-related content and offerings

50 Shades of Green: Vast Spending Power of Adults 50+

This report details the incredible marketing opportunity for targeting Adults 50+

Any Given Minute: Solving The Multi-Screen Measurement Paradox

An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.

New“Fronting” 2016

Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

December 1, 2016

Influential Media Buyer GroupM Seeks Big Changes in TV Measurement for 2017 Upfront

Groupm’s new President of Investment Lyle Schwartz believes that 2017 may be the year of cross-platform media buying.

November 30, 2016

New Media Platforms Increase TV Holiday Ad Spend

Spending on traditional national TV has been increasing heading into the holiday season thanks to media platforms like Hulu and PlayStation Vue.

November 28, 2016

TV’s Dire Need for Total Audience Measurement: New Digital Crash Course Video

Viewer fragmentation across screens and devices has left the marketing industry in need of a way to measure total audience. Nielsen has now revealed it’s long-awaited Total Audience Measurement.

November 28, 2016

Facebook’s Turned to TV to Boost Facebook Live

Facebook is becoming a major TV advertiser after launching it’s largest TV-ad campaign in it’s history in order to promote Facebook Live.

November 21, 2016

Marketers: Hold Facebook Accountable for Measurement Flubs

VAB President Sean Cunningham explains why Facebook’s measurement mistakes would be unacceptable if committed by a TV network.

November 17, 2016

Advertisers Appreciate Facebook’s Nod to Transparency but Want Even More Data

Unprecedented changes in the ad industry have seen dollars shift to digital, however many believe digital is getting off easy after recent revelations.

Featured Videos

Nielsen’s Total Audience Measurement Revealed
Viewer fragmentation across screens and devices has left the marketing industry in desperate need of a new way to measure the total audience. Check out this video on Nielsen’s long-awaited Total Audience Measurement.

World Television Day – November 21st
In 1996, the United Nations proclaimed November 21st to be World Television Day as “television helps bring the world to people’s lives and living rooms.  Through quality programming, television sheds light on global issues and opens windows of understanding on the struggles and hopes of communities and families everywhere.”  This year we’re celebrating the 20th anniversary of the UN’s proclamation with a video that showcases television’s growth and delivery of unmatched quality content across all screens.  Thank you to our viewers and advertisers for their continued commitment to multiplatform TV brands.

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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