This report details the rise of the sports market and the unique value sports TV viewers bring to advertisers as they are more likely to make impulse purchases and spend more on products & services.
VAB commissioned Research Now to conduct the Political Vote 2016 study to better understand the power media has in a voter’s decision making process in both national and local community elections. Study proves TV is Top for Awareness, Consideration and Influencing the Vote.
This report looks at the correlation between app traffic & TV spend across the mobile app category.
Applying “meaningful” comparable metrics from Any Given Minute to Ad-Tech’s “big” claims made during the 2016 NewFronts.
An analysis of latest multiscreen insights across demos and ethnicities. Today, TV still commands 91% of consumer’s total video time (among P2+).
An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.
July 20, 2016
A survey conducted by Influenster found that the majority of millennial women that are planning to watch the Olympics will be watching them on TV.
July 18, 2016
TV networks rule the short-form categories of the 68th Emmy Awards nominations.
July 14, 2016
A comparison of popular cable replacement services finds annoyances, like restrictions on content and missing channels.
July 12, 2016
Fox TV will now allow viewers to live stream Fox prime-time programming via their new service, Fox Now Live.
July 11, 2016
A new consumer survey by IBM Cloud reveals that SVOD users are bargain-oriented but are still looking for better quality streaming.
june 30, 2016
A new study has analyzed the spending and sales data of 100 top advertisers, showing that companies are shifting more dollars back to TV.
june 30, 2016
A big election year is making for huge gains in cable viewership.
Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.
Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.