Grab ‘n Go

A collection of VAB’s most
requested slides

VAB Reports

A repository for all
VAB Insight Reports

MVPD Directory

A directory of cable system and
telco video distributors by market

Network Directory &
Planning tools

A directory of ad-supported
programmers and more

What’s New

Any Given Minute: Solving The Multi-Screen Measurement Paradox

An analysis on comparable metrics across screens and average media consumption between multi-screen TV brands and ad-tech properties.

Feel The Burn: Hot Summer TV Viewing

This report details Televisions powerful reach during the Summer season.

Greater The Emotional Ad Engagement -Greater the Sales

This report examines the impact of emotional ad engagement and value of TV ads versus other media.

“Making Technology Meaningful”: CES 2016

This whitepaper focuses on the major trends and innovations showcased at CES 2016 and their potential implications for consumers and marketers.

VAB Bulletin: Exploring the Media Effects of Facebook Mobile’s “Battery-Draining App”

Analysis exploring Facebook’s mobile usage pre and post app “fix” – time spent has dropped to levels not seen since 2013.

Proving TV Is No Gamble: How Daily Fantasy Sports Became A Big Winner With Millennials

A compelling case study on TV advertising’s impact within the Daily Fantasy Sports category.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Industry News

April 26, 2016

TV Business Targets Digital Viewership Claims With Proposed Measurement Standard

VAB recommends using average audience to make fair TV and digital comparisons

April 26, 2016

Three Big Myths About TV Viewing and Advertising

VAB CEO Sean Cunningham’s commentary regarding debunking common TV myths

April 26, 2016

VAB Offers Fair Way to Compare TV and Digital

VAB’s “Any Given Minute” report proposes a solution to those tricky TV and digital comparisons.

April 25, 2016

ANA to FCC: Cable-Box Competition is Bad for Advertisers

ANA opposes new set-top box rules proposed by the FCC, as it would allow blocking and alterations of advertising.

April 21, 2016

How MTV Plans to Put the “M” Back in Its Name

MTV is going back to its roots with a programming strategy that will once again put music front-and-center.

April 17, 2016

Television Ad Spending Shows Signs of Revival

Commitments could increase 3-5% in this year’s Upfront

April 16, 2016

Dear TV: We Love You. You’re Perfect. Now Change. (But Not Too Much)

What lies ahead for the future of television advertising

April 16, 2016

Turner Heads Into Upfront Bristling with Programming and Ad Sales Innovation

How David Levy, Donna Speciale and Kevin Reilly are reinventing the home of TBS and TNT

Featured Videos

Rob Lowe On Online Viewability Standards
Rob Lowe gives the full picture on a subject that’s near and dear to his heart.

Man Discovers He’s a Bot
In an exclusive interview, we hear the story of one man’s shocking realization that his whole life has been a lie. After years of impersonating countless human beings and struggling with his own identity, he has finally come to terms with the truth. He is just one of millions of bots operating out of server farms, generating at least 30 million fraudulent online video views per day and wasting an estimated $6.3 billion of digital advertising dollars this year.

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