Mission & Overview
The Video Advertising Bureau is an advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights on the expanding world of premium, multiscreen video content.
The VAB member companies include:
A&E Networks, ABC Broadcasting & Disney Cable Networks, Altice USA, AMC Networks, AT&T AdWorks, BET Networks, CBS Broadcasting & Cable Networks, Cinema Advertising Council, Comcast Spotlight, Charter / Spectrum Reach, Cox Communications, Discovery Communications, ESPN Networks, FOX Broadcasting & Cable Networks, Fuse, GSN, Hallmark Networks, Mediacom, National CineMedia (NCM), NBCUniversal, Outdoor Sportsman Group, Reelz, Screenvision Media, Scripps Networks, Spotlight Cinema Networks, Tennis Channel, The CW, Tribune Media, Turner Networks, Univision, UP TV, Verizon FiOS and Viacom Networks.
The VAB is overseen by our esteemed Board of Directors comprised of Ad Sales Presidents from our member companies.
VAB’s member organizations include virtually all of the national broadcast and ad-supported cable networks, regional Cable networks, MVPD’s, major Cinema advertisers and suppliers to the video advertising business.
The VAB enables all of these organizations to actively work together in championing the power of premium video and its collective ad assets:
VAB issues various publications highlighting the distinguished value of premium multi-screen TV content. These guides are valuable resources for anyone involved in the evaluation, planning or buying of media.
2017 Video Facts
Marketing tool that contains 120+ pages of latest insights across all screens; highlighting the distinguished value of premium multi-screen TV content.
Video Truths: Declaration of
This pamphlet details five fact-evident, undeniable truths about multi-screen premium video
Get Real: Video Advertising 2015
This 36-page booklet take an unflinching look at premium multi-screen TV brands vs. AdTech (Facebook, Google / YouTube, etc) with specific emphasis on scale, content and ad environment.
The Best of Both Worlds:
Hispanics and Cable
This is an essential planning tool designed to provide you with the most up to date information on Hispanic media consumption in the total cable universe. This publication answers some of the most frequently asked questions about Hispanics and cable, in language and in-culture.
Click on image below for bio.
VAB is located at 830 3rd Avenue, 2nd Floor, NY, NY 10022
Main Phone – (212)508-1200
Fax – (212)832-3268
VAB Mailing List
Sales Calls / Membership
VAB in the News
VAB members actively work together to institute effective research and sales measurement & processes with the ultimate goal of driving demand for premium TV content.
VAB steers the following committees. Click on the committee below for a detailed description and to find out more about becoming a member.