Mission & Overview

The Video Advertising Bureau is an advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights on the expanding world of premium, multiscreen video content.

The VAB member companies include:
A&E Networks, ABC Broadcasting & Disney Cable Networks, Altice USA, AMC Networks, AT&T AdWorks, BET Networks, CBS Broadcasting & Cable Networks, Cinema Advertising Council, Comcast Spotlight, Charter / Spectrum Reach, Cox Communications, Discovery Communications, ESPN Networks, FOX Broadcasting & Cable Networks, Fuse, GSN, Hallmark Networks, Mediacom, National CineMedia (NCM), NBCUniversal, Outdoor Sportsman Group, Reelz, Screenvision Media, Scripps Networks, Spotlight Cinema Networks, Tennis Channel, The CW, Tribune Media, Turner Networks, Univision, UP TV, Verizon FiOS and Viacom Networks.

The VAB is overseen by our esteemed Board of Directors comprised of Ad Sales Presidents from our member companies.

Membership

VAB’s member organizations include virtually all of the national broadcast and ad-supported cable networks, regional Cable networks, MVPD’s, major Cinema advertisers and suppliers to the video advertising business.

The VAB enables all of these organizations to actively work together in championing the power of premium video and its collective ad assets:

Interested in becoming a VAB member? Please contact Danielle DeLauro at 212-508-1239 regarding our various levels of membership.

VAB Publications

VAB issues various publications highlighting the distinguished value of premium multi-screen TV content. These guides are valuable resources for anyone involved in the evaluation, planning or buying of media.

2017 Video Facts

Marketing tool that contains 120+ pages of latest insights across all screens; highlighting the distinguished value of premium multi-screen TV content.

Video Truths: Declaration of
Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video

2016 Cable Net Promo Calendar

Updated semi-annually, VAB’s Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.

Get Real: Video Advertising 2015

This 36-page booklet take an unflinching look at premium multi-screen TV brands vs. AdTech (Facebook, Google / YouTube, etc) with specific emphasis on scale, content and ad environment.

The Best of Both Worlds:
Hispanics and Cable

This is an essential planning tool designed to provide you with the most up to date information on Hispanic media consumption in the total cable universe. This publication answers some of the most frequently asked questions about Hispanics and cable, in language and in-culture.

VAB Team

Click on image below for bio.

Sean Cunningham

President & CEO

Jimmie Spears

CPA, S.V.P. Finance & Operations,
Chief Financial Officer

Danielle DeLauro

Senior Vice President,
Strategic Sales Insights

Cynthia Perkins-Roberts

VP, Multicultural Marketing and
Sales Development

Jason Wiese

Vice President,
Strategic Insights

Marianne Vita

Vice President,
Strategic Insights

Evelyn Skurkovich

Vice President, Strategic
Research & Insights

Laura Valentin

Controller &
Office Manager

Contact Us

VAB is located at 830 3rd Avenue, 2nd Floor, NY, NY 10022
Main Phone – (212)508-1200
Fax – (212)832-3268

Accounting
Jim Spears
212-508-1213
jims@thevab.com

Diversity
Cynthia Perkins-Roberts
212-508-1233
cynthiap@thevab.com

Research
Evelyn Skurkovich
212-508-1220
evelyns@thevab.com

VAB Mailing List
Leah Montner-Dixon
212-508-1214
leahm@thevab.com

Accounts Payable
Laura Valentin
212-508-1217
laurav@thevab.com

Sales Calls / Membership
Danielle DeLauro
212-508-1239
danielled@thevab.com

VAB Reports
Jason Wiese
212-508-1219
jasonw@thevab.com

Website
Evelyn Skurkovich
212-508-1220
evelyns@thevab.com

Accounts Receivable
Felice Kletter
212-508-1227
felicek@thevab.com

Public Relations
Joleen Martin
212-508-1225
joleenm@thevab.com

VAB Insights
Danielle DeLauro
212-508-1239
danielled@thevab.com

VAB in the News

VAB Committees

VAB members actively work together to institute effective research and sales measurement & processes with the ultimate goal of driving demand for premium TV content.

VAB steers the following committees. Click on the committee below for a detailed description and to find out more about becoming a member.

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Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax