Time spent with digital video continues to grow but still only represents a nominal share of total video time. In fact, Television still commands over 9 out of 10 total video minutes across key advertiser targets and majority of their viewing is with LIVE TV.
Subscription Video On Demand (SVoD) – Who Are They & How Do They Differ?
Much has been written about SVoD in the past year. We put together this report to put it all in perspective and give you an overview of who these consumers are and how they differ.
”Connecting the Consumer“: CES 2015
This whitepaper focuses on the major trends and innovations showcased at this year’s International CES and their potential implications for consumers and marketers.