Cross Platform

Timeshifting / DVR Usage

DVR penetration has reached its maturity; one in two households do not own a DVR. ‘Live’ TV is still the norm as three quarters of Primetime minutes (P18-49) are viewed live which is consistent across the age spectrum. This presentation provides an in-depth look at DVR households and the type of programming and genres which tend to be the most timeshifted.

Video On Demand

With increased ease of use and record number of recent telecasts of popular shows, VOD has grown substantially - now available in 60% of homes. VOD viewers spend more time with TV and in effect more time with commercials. This document details VOD’s growth and its advantages.

Looking for a summary on key advantages of VOD? Check out our Cable Nation report:
VOD’s Advantage: Quality Content, Consumers & Connections