Cross Platform

Timeshifting / DVR Usage

DVR penetration has reached its maturity; one in two households do not own a DVR. ‘Live’ TV is still the norm as three quarters of Primetime minutes (P18-49) are viewed live which is consistent across the age spectrum. This presentation provides an in-depth look at DVR households and the type of programming and genres which tend to be the most timeshifted.

Video On Demand

Video on demand viewing is on the rise. MVPD’s VOD popularity is driven by its Improved interface and surge in recently aired programming. Today 62% of homes have video on demand service. These homes are valuable as they tend to be more upscale, higher income households. Furthermore, VOD provides significant value to the advertiser by driving ad engagement and ad lift.

This document details VOD’s growth and its advantages.