VAB Team

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 Danielle DeLauro
Senior Vice President, Strategic Sales Insights
Danielle DeLauro serves as Senior Vice President, Strategic Sales Insights for the Video Advertising Bureau (VAB). DeLauro joined the VAB in 2004 as one of the initial senior management appoints made by CEO Sean Cunningham. Her career in media planning has spanned both U.S. coasts with time spent in New York and Los Angeles managing multi-million dollar budgets for some of the most recognizable enterprises in the world. DeLauro is a senior member of the VAB media sales group – a team with a depth and breadth of experience developing national and local advertising campaigns. Her background offers advertising agencies and their clients a unique and experienced perspective when discussing the value of cable.

Prior to the VAB, DeLauro most recently served in positions of increasing responsibility at Universal McCann in New York. This culminated in her appointment to vice president and associate media director, where she had direct oversight for the Maytag Corporation and Nestle Waters North America accounts. This included managing 12 separate brands, a staff of nearly 10 supervisors and planners and budgets totaling $100 million.

DeLauro has vast agency experience including time as a media manager while working for Media.com where she handled online media planning for well-known brands such as Mars Inc. and Hasbro Inc. Her career also includes a stint in Los Angeles with DDB Worldwide as a senior media planner for Universal Pictures. There she developed media strategies for major motion pictures including Erin Brockovich, End of Days and The Mummy. She began her media career with D'Arcy, Masius, Benton & Bowles working for the firm on both coasts representing clients Coca-Cola and Proctor & Gamble.

DeLauro was a recipient of the Universal McCann Truth Well Told Award, as well as DBB Entertainment's Unsung Hero Award. Additionally, she completed the legendary D'Arcy, Masius, Benton & Bowles media training program. DeLauro earned her Bachelor of Science degree in Marketing with honors from Fordham University. Danielle, her husband and their child make their home in Greenburgh, New York