This section provides information to help marketers understand the evolving relationship between cable television and Hispanic consumers. The charts in this section reveal how Cable is an integral component of Latino media habits and some of the latest research trends on their viewership.
When you look at the language composition of Spanish and English cable viewers, it’s clear that combined, they reach the full spectrum of Hispanics. Hispanic-targeted networks reach Spanish speakers (including a large bilingual audience), while English-language cable reaches bilinguals and those who speak only English.
For more information on Hispanics and Cable.