Mission & Overview

The Video Advertising Bureau (VAB) is an insights-driven resource for advertisers, committed to quantifying the selling power of premium multi-screen TV content.
As a customer-facing 501(c)-6 trade association that calls directly on agencies and advertisers, the VAB utilizes an array of tactics / outputs to advocate for premium video including:

  • Small group selling
  • Large group selling
  • Research, reports & custom studies
  • PR & Industry Forums
  • Multicultural marketing
  • Publishing & Internet Hub, Webinars, Social media

The VAB is overseen by our esteemed Board of Directors comprised of Ad Sales Presidents from our member networks and MVPD’s.

About VAB Membership
VAB’s member organizations include virtually all of the national broadcast and ad-supported cable networks, regional Cable networks, MVPD’s and suppliers to the video advertising business.

The VAB enables all of these organizations to actively work together in championing the power of television’s collect ad assets:

  • Huge scale advantage
  • World class brands & content
  • Dominant multi-screen usage stats
  • Superior ad environment
  • Rise of STB data analytics

Interested in joining the VAB as a member? Visit the Membership Information page.

For more information on television advertising or VAB’s mission call us at 212-508-1200 or simply e-mail Chuck Thompson with any questions.

To access VAB’s 990 form, click here