You Down With OTT?

An Overview of The Competitive Video Ecosystem

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The Math of OTT: A Formula Of Addition, Not Subtraction

With 820 million connected video devices in the U.S. and hundreds of different streaming services, the over-the-top video ecosystem is about delivering more to the consumer.

More…Distribution

71% of Internet users use an OTT service at least once a month

More…Content

Consumers have a voracious appetite for content, in fact a large majority of OTT HHs (70%) also have a multichannel subscription

More…Choice

Nearly one-third of OTT subscribers hold 3 or more means of accessing OTT content, an eight-fold increase over just the last two years

More…Convenience

45% of streamers say it’s important to them to be able to watch TV programs “on the go” while 81% say it’s important to them to watch TV programs whenever they want

More…Advertising Opportunities

Currently, advertising comprises 45% of all online video revenue and is projected to grow to almost 60% over the next 10 years

65% of people who use a second screen while streaming have looked up info on a product that’s been advertised in a TV show

To learn more about the competitive OTT video ecosystem, click here to download the report.

Over-the-Top (OTT) Households by Service Type

Number of OTT Subscriptions

Please also visit our Video Trends page for more stats and facts on the entire video landscape.

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