VAB Publications

VAB issues various publications highlighting the distinguished value of premium multi-screen TV content. These guides are valuable resources for anyone involved in the evaluation, planning or buying of media.

2017 Video Facts

Marketing tool that contains 120+ pages of latest insights across all screens; highlighting the distinguished value of premium multi-screen TV content.

Video Truths: Declaration of
Video “Dependence”

This pamphlet details five fact-evident, undeniable truths about multi-screen premium video

2016 Cable Net Promo Calendar

Updated semi-annually, VAB’s Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.

Get Real: Video Advertising 2015

This 36-page booklet take an unflinching look at premium multi-screen TV brands vs. AdTech (Facebook, Google / YouTube, etc) with specific emphasis on scale, content and ad environment.

The Best of Both Worlds:
Hispanics and Cable

This is an essential planning tool designed to provide you with the most up to date information on Hispanic media consumption in the total cable universe. This publication answers some of the most frequently asked questions about Hispanics and cable, in language and in-culture.

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