Social media has become the world’s virtual water cooler. Social TV refers to technologies surrounding television that promote communication and social interaction related to television program content. Social TV has offered engaged viewers several platforms to discuss their opinions on characters, programs and networks. Social Networking sites such as Twitter and Facebook have given Television viewers a voice, and a very powerful one at that.
The documents in this section provide the latest social trends/rankings of Ad-Supported Cable, Broadcast and Pay/Premium programming broken down by a variety of metrics to obtain a program’s social buzz. In our custom analysis, we examine what is driving Social TV buzz. This enables us to see which tendencies are making an impact in the Social TV realm.
Below are some common terms and definitions utilized in Social TV.
Activity Capture Window: Nielsen Social measures the Twitter activity three hours before, during, and three hours after linear airtime of a TV program. Nielsen Social calls this the +/- 3 capture window. Our capture day frame is from 5 AM ET to 4:59 AM ET the following day.
Unique Authors: A unique Twitter account that has sent at least 1 Tweet about a TV episode within the reported time frame.
Tweets: A unique Tweet about a TV episode that was sent within the reported time frame.
Avg. # of Followers/Unique Authors: The average number of Twitter Followers per the Unique Authors for a TV episode within the reported time frame. Unique Authors that have more than 10,000 followers are capped at 10,000 followers.
Avg. # of Tweets/Unique Authors: The average number of Tweets per Unique Author who has Tweeted about a TV episode within the reported time frame