You know it. We know it. It works.

Whether you are looking to generate in-store traffic, drive leads to your website or disrupt consumer behavior nothing delivers the unsurpassed breakthrough effectiveness like the ad-supported television and cinema advertising industries.

TV & cinema’s premium video-at-scale offers mass appeal while also providing a wide range of unique, innovative, exciting & edgy content in a place that advertisers crave – a brand safe environment.

Ads that run in this premium video environment are seamlessly viewed, and unblockable, by living, breathing consumers allowing advertisers to reach at scale the audiences they need and achieve the business goals they desire. You Know It. We Know It. It Works.

92% Of Video Consumption Takes Place On The Television
Millennials consume over 76 hours of multi-screen TV content each month
79% of Top 10 trending Twitter topics in primetime are ad-supported TV-related
9 VAB studies across 20 categories and 400 brands exhibiting a 75%+ correlation rate show that nothing drives online traffic like an investment in TV

VAB’s Latest

Groundbreaking Insights Reports

The VAB produces 25+ original reports a year exploring multi-screen premium video. Our transparent, fact-driven VAB reports have become a trusted resource for marketers, agencies and advertising professionals.

The Market-Changer’s Playbook:

Why TV Is Where Disruptors Go To Grow Big

Do We Have Consensus?

How the Ad Community’s Media Behaviors Became America’s “Norms”

Lights, Camera, Call-to-Action

The Driving Forces Behind Cinema Advertising

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax