You know it. We know it. It works.

Whether you are looking to generate in-store traffic, drive leads to your website or disrupt consumer behavior nothing delivers the unsurpassed breakthrough effectiveness like the ad-supported television and cinema advertising industries.

TV & cinema’s premium video-at-scale offers mass appeal while also providing a wide range of unique, innovative, exciting & edgy content in a place that advertisers crave – a brand safe environment.

Ads that run in this premium video environment are seamlessly viewed, and unblockable, by living, breathing consumers allowing advertisers to reach at scale the audiences they need and achieve the business goals they desire. You Know It. We Know It. It Works.

92% Of Video Consumption Takes Place On The Television

VAB’s Latest

Groundbreaking Insights Reports

The VAB produces 25+ original reports a year exploring multi-screen premium video. Our transparent, fact-driven VAB reports have become a trusted resource for marketers, agencies and advertising professionals.

Do We Have Consensus?

How the Ad Community’s Media Behaviors Became America’s “Norms”

Lights, Camera, Call-to-Action

The Driving Forces Behind Cinema Advertising

Streaming Part III:

The Relationship Between TV Brands and Video Streaming

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