VAB Reports

Searching for insight into the ever changing world of multi-screen advertising? Our custom VAB reports tackle issues and questions we hear directly from marketers and advertisers.

Topics cover a wide range of subjects from the video environment, category analyses, multi-screen usage, media comparisons, lifestage behaviors, attribution, programming and more. Each report is filled with dozens of charts, facts and insights that can be appropriated for your use.

Click here to submit ideas for the next report.

Niche is the New Black: How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers

TV @ The Epicenter Of American Society: Vol. I – Commerce & Communal Experiences

TV @ The Epicenter Of American Society: Vol. II – Culture & Change

Be Still My Viewing Heart: An exploration of the emotional bond viewers have with television programming and the impact on brands & advertisers

The Echo Chamber Effect: Perceptions vs. Realities in the 2017 Video Advertising Environment

Facebook’s Reach (on Reach): Miscalculations in the Age of Precision

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results

#TVisSocial #Ep2: How Live TV Drives Online Conversations Into The Summer

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

Cutting to the Chase: Disconnecting from Speculation and Plugging into the Truth Around Cord Cutting

Igniting Today’s Headlines: How TV Brands Stoke The Fire For News

The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big

No Days Off! Celebrating The Everyday Communal Experience Of Sports

Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months

Millennials In Transition: How Media Consumption Evolves With Each Life Stage


Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax