VAB Reports

Searching for insight into the ever changing world of multi-screen advertising? Our custom VAB reports tackle issues and questions we hear directly from marketers and advertisers.

Topics cover a wide range of subjects from the video environment, category analyses, multi-screen usage, media comparisons, lifestage behaviors, attribution, programming and more. Each report is filled with dozens of charts, facts and insights that can be appropriated for your use.

Click here to submit ideas for the next report.

The Real Summer Getaway: Escaping With Premium Video Content

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

You Down With OTT? An Overview of The Video Ecosystem

What’s The Spread? NFL on Amazon Live-Stream vs. TV Audience Comparison

#TVisSocial #HolidaySpecial: ‘Tis The Season To Television

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part I

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part II

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

Niche is the New Black: How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers

TV @ The Epicenter Of American Society: Vol. I – Commerce & Communal Experiences

TV @ The Epicenter Of American Society: Vol. II – Culture & Change

Be Still My Viewing Heart: An exploration of the emotional bond viewers have with television programming and the impact on brands & advertisers

The Echo Chamber Effect: Perceptions vs. Realities in the 2017 Video Advertising Environment

Facebook’s Reach (on Reach): Miscalculations in the Age of Precision

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results


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