As today’s media ecosystem becomes ever more complex, it’s vital for marketers, agencies and their advertising partners to have access to up-to-date video trends in order to develop effective communication plans.
This section provides in-depth analysis of time-shifting, VOD, OTT, Streaming, TV Everywhere, Social and more with an emphasis on how the consumer’s connection with premium multi-screen video content extends well beyond the television screen.
The latest facts, figures and trends on consumption across all screens including insights on what’s new, and what’s on the horizon, from a technology perspective.
Consumers have an insatiable thirst for premium multiscreen TV content with the expectation they can access it anywhere, anytime, anyplace. This section provides an overview and analysis on the various alternative sources that enable consumers to access TV content beyond “live” viewing.
Custom Video Studies
VAB proprietary research studies exploring media’s role in consumer’s path to purchase and in voters’ decision making process; and an examination into consumer’s media usage across multiple screens.
As the number of video options has increased, understanding what consumers are watching across all video platforms is critical for marketers. The challenge for measurement providers is accurately quantifying this nimble, device athletic audience.
Training a new employee? Need a refresher on a few common industry terms? The tools below will help bring you and/or your team up to speed.