Video Trends

As today’s media ecosystem becomes ever more complex, it’s vital for marketers, agencies and their advertising partners to have access to up-to-date video trends in order to develop effective communication plans.

This section provides in-depth analysis of time-shifting, VOD, OTT, Streaming, TV Everywhere, Social and more with an emphasis on how the consumer’s connection with premium multi-screen video content extends well beyond the television screen.

Multi-Screen

The latest facts, figures and trends on consumption across all screens including insights on what’s new, and what’s on the horizon, from a technology perspective.

“Making Technology Meaningful”: CES 2016

Multi-screen Insights

TV Everywhere

Social

Every night scores of TV viewers access social media on their “second screen” devices to further engage with the programming they’re consuming live. This section examines this relationship between TV and social media with analyses on the scope of TV conversations occurring online.

#TVisSocial: How Live TV Sparks Continuous Online Conversations

#TVisSocial: Oscars
Night Addendum

#TVisSocial: Super Bowl Sunday Addendum

Living Social: Examining The Relationship Between TV & Social Media

DVR/VOD/OTT

Consumers have an insatiable thirst for premium multiscreen TV content with the expectation they can access it anywhere, anytime, anyplace.  This section provides an overview and analysis on the various alternative sources that enable consumers to access TV content beyond “live” viewing.

Requiem For A Stream – Part I:
The Video Streaming Ecosystem

Requiem For A Stream – Part II:
Video Streaming Behaviors

Requiem For A Stream – Part III:
The Relationship Between
TV Brands & Video Streaming

DVR Insights

State Of MVPD’s
Video-On-Demand

Disconnected Reality: Untangling the Great Cord Cutting & Streaming Misperception

Custom Video Studies

VAB proprietary research studies exploring media’s role in consumer’s path to purchase and in voters’ decision making process; and an examination into consumer’s media usage across multiple screens.

Do We Have Consensus? How the Ad Community’s Media Behaviors Became America’s “Norms”

Cruising Speed: A Luxury & Economy Buyers’ Car Manual

Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase

Winning The
Undecided Voter

Early Polling Shows TV
Wins All

Video Nation: Anywhere, Anytime, Anyplace (2013)

Measurement

As the number of video options has increased, understanding what consumers are watching across all video platforms is critical for marketers. The challenge for measurement providers is accurately quantifying this nimble, device athletic audience.

Media Terms

Training a new employee? Need a refresher on a few common industry terms? The tools below will help bring you and/or your team up to speed.

Glossary

Digital Terms Glossary

Media Math Terms

Media Math

Ratings 101

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