Looking for a quick way to catch up on our Insights reports? The video below highlights the key stats and figures from our most read and shared reports. In less than two minutes, you can be up to speed on the fast changing world of premium video.
Looking for a quick snapshot or a visual image of key information, data highlights? This section covers a range of subjects from Millennial Life Stages to Sports.
Check back regularly as this section will continue to expand
Why Multi-Screen TV Brands?
No Platform Drives Business Like TV’s Premium Video-At-Scale
On screens and beyond, TV is everywhere. It extends well past the living room and connected devices and into the physical world. It permeates popular culture by sparking trends, inspiring viewers, igniting curiosity and influencing opinions and perceptions.
In addition to providing a world class advertising environment, premium multi-screen TV programming also commands the vast majority of viewer attention across all screens by building emotional bonds and fostering personal connections with their audience.
Most importantly, no other platform offers unparalleled awareness, engages consumers in real-time conversation and builds brands while driving business for its advertising partners like Multi-Screen TV.
Niche is the New Black: How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers
Combining the best of all worlds – scale, engagement and a world class ad environment – cinema advertising is a natural extension of any video marketers communications plan. Movies deliver a unique experience for marketers to showcase their product on a 50-foot screen to a captive audience.
Above all, cinema advertising produces results – studies have shown the return on advertising investment is 2x higher with cinema in the media mix.
In today’s media world, buyers and sellers are hamstrung by different measurement standards which employ a distinct set of metrics by platform. Because of this, there is a need to reconcile the various digital metrics with TV measurement in order to speak one common language and “level the playing field” across media.
We have developed several analyses utilizing common metrics that are truly comparable across screens which showcase the real scale, usage and commitment between devices as well as between multi-screen TV brands and major ad-tech platforms.
Our primary comparable metric utilized is Average Audience, a metric that incorporates unique reach, average time spent and total minutes viewed to capture the relative scale and commitment of platforms and properties.
Premium Video vs. Adtech
Among the dizzying array of media press coverage, sometimes a dose of reality is needed regarding what continues to drive media consumption among major demos including Millennials. The hard fact remains that Adtech sites like Google, Yahoo!, msn, AOL and Facebook do not come close to matching the quality and scale of premium, professional, multi-screen video content.
Marketers are faced with a variety of consumer groups that span generations, some of which have distinctly different personalities. Marketing to each generation can fail or succeed depending on how much an advertiser understands about the media consumption of each group.
Although each generation has vastly different influences and personalities, we found one common bond: premium video content. Although the type of content and screen may differ, the commitment and passion to premium video content remains the great equalizer across generations.
Welcome to the VAB’s Diversity Marketing Resources, a one-stop source for marketers seeking to understand and reach the Black and Hispanic consumer segments. The days of “mass” marketing are dying quickly, and savvy marketers are recognizing the need to understand the various components of our Multicultural Nation which is the new “general market.” This site provides essential demographics, psychographics, television viewing trends, media-consumption data and marketing insights as well as the latest and best programming options for marketers looking to reach them.