Video Recaps

Looking for a quick way to catch up on our Insights reports? The videos below highlight the key stats and figures from our most read and shared reports. In less than 90 seconds, you can be up to speed on the fast changing world of premium video.

A 2-minute video exposing the truth behind many of the most common video advertising misperceptions

Category Disruptors TV Attribution Recap

Automotive Recap

2016 Video Replay

VAB Infographics

Looking for a quick snapshot or a visual image of key information, data highlights?  This section covers a range of subjects from Millennial Life Stages to Sports.

Check back regularly as this section will continue to expand

Digital Landscape: Look at Ad Viewability, Fraud and Bots Infographic

Cutting to the Chase: Disconnecting from Speculation and Plugging into the Truth Around Cord Cutting

“Igniting Today’s Headlines”
News Infographic

No Days Off” Sports

Millennials Media
Consumption In Each Life
Stage Infographic

Why Multi-Screen TV Brands?

The media landscape is rapidly evolving but one thing remains constant:
premium TV content is still the most powerful marketing tool for advertisers.

In addition to providing a world class advertising environment, premium multi-screen TV commands the vast majority of viewer attention. This attention advantage manifests across all screens – TV, desktop, laptop, tablet and smartphone – totaling over 120 hours / month devoted to ad-supported television brands.

Most importantly to marketers, TV content has a superior ability to ‘sell more stuff’ and an unmatched capability for driving consumers to brand websites to generate more sales.

Cinema Advertising

Combining the best of all worlds – scale, engagement and a world class ad environment – cinema advertising is a natural extension of any video marketers communications plan. Movies deliver a unique experience for marketers to showcase their product on a 50-foot screen to a captive audience.

Above all, cinema advertising produces results – studies have shown the return on advertising investment is 2x higher with cinema in the media mix.

Lights, Camera, Call To Action!: The Driving Forces Behind Cinema Advertising

Cinema Delivers Key
Advertiser Targets

Cinema’s Reach

Advertising ROI

Case Study

Who is Advertising
in Cinema?

Comparable Metrics

In today’s media world, buyers and sellers are hamstrung by different measurement standards which employ a distinct set of metrics by platform. Because of this, there is a need to reconcile the various digital metrics with TV measurement in order to speak one common language and “level the playing field” across media.

We have developed several analyses utilizing common metrics that are truly comparable across screens which showcase the real scale, usage and commitment between devices as well as between multi-screen TV brands and major ad-tech platforms.

Our primary comparable metric utilized is Average Audience, a metric that incorporates unique reach, average time spent and total minutes viewed to capture the relative scale and commitment of platforms and properties.

How Many, How Often & How Long: Comparable Metrics & “Any Given Minute” Update

What’s The Spread? NFL Twitter Live-Stream vs. TV Audience Comparison

Any Given Minute: Solving The
Multi-Screen Measurement Paradox

Any Given Minute Supplement:
Kids & Teens

New“Fronting” 2016

Marketers, It’s Time to
Rebalance Your Media Scale

Premium Video vs. Adtech

Among the dizzying array of media press coverage, sometimes a dose of reality is needed regarding what continues to drive media consumption among major demos including Millennials. The hard fact remains that Adtech sites like Google, Yahoo!, msn, AOL and Facebook do not come close to matching the quality and scale of premium, professional, multi-screen video content.

Facebook’s Reach (on Reach):
Miscalculations in the
Age of Precision

Just The Facts: A Comparison
of MillennialContent Among
TV Brands & YouTube

The Media Effects of Facebook Mobile’s “Battery-Draining App”

Just The Facts: An Analysis Of YouTube’s Claims

Multi-Screen TV Brands vs. Ad-Tech: Time Spent

Top Online Content Destinations

Get Real: Video Advertising 2016

Generational Insights

Marketers are faced with a variety of consumer groups that span generations, some of which have distinctly different personalities. Marketing to each generation can fail or succeed depending on how much an advertiser understands about the media consumption of each group.

Although each generation has vastly different influences and personalities, we found one common bond: premium video content.  Although the type of content and screen may differ, the commitment and passion to premium video content remains the great equalizer across generations.

Millennials In Transition: How Media Consumption Evolves With Each Life Stage

Millennials Media Consumption In Each Life Stage Infographic

Black Millennials in America: A Look at Active and Affluent Young, Black Consumers

Generational Snapshots

Millennials Decoded:
“Turnt Up” For TV

Just The Facts: A Comparison of Millennial
Content Among TV Brands & YouTube

50 Shades of Green:
Vast Spending Power
of Adults 50+


Welcome to the VAB’s Diversity Marketing Resources, a one-stop source for marketers seeking to understand and reach the Black and Hispanic consumer segments. The days of “mass” marketing are dying quickly, and savvy marketers are recognizing the need to understand the various components of our Multicultural Nation which is the new “general market.” This site provides essential demographics, psychographics, television viewing trends, media-consumption data and marketing insights as well as the latest and best programming options for marketers looking to reach them.

Media Comparisons

Premium video content dominates all other media when it comes to audience metrics, like universe size & time spent, consumer metrics, like purchasing power & ability to drive action, and the creation of consistent, compelling content.

The Power of Premium Multi-Screen Video in Local Markets

State of Radio, Newspapers and Magazines

SWOT Analysis of
Major Media

Media Universe

Social TV

Social media has become the world’s virtual water cooler, offering engaged viewers several platforms to discuss their opinions on characters, programs and networks.

With Social buzz about TV programming at an all time high, viewers have never been more engaged with premium, long form TV content.

Social TV Recap 2Q15

NCAA March Madness Goes Wild with Twitter

The Evolution of Social TV

Definitions – Below are some common terms and definitions utilized in Social TV.

Nielsen Social measures the Twitter activity three hours before, during, and three hours after linear airtime of a TV program. Nielsen Social calls this the +/- 3 capture window.

A unique Twitter account that has sent at least 1 Tweet about a TV episode within the reported time frame.

A unique Tweet about a TV episode that was sent within the reported time frame.

The average number of Twitter Followers per the Unique Authors for a TV episode within the reported time frame. Unique Authors that have more than 10,000 followers are capped at 10,000 followers.

The average number of Tweets per Unique Author who has Tweeted about a TV episode within the reported time frame

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