Reimagine a More Transparent, Accountable and Business-Building Marketplace.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
You have questions. We have answers.
Get immediate access to our Insights library.
Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
Learn moreOver 30 Marketing Questions Answered
Data-backed, concise answers and sharp insights on some of the most commonly asked questions about marketing strategy.
Learn moreDiscover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn more15 Need-to-Know Streaming Trends
Did you know that 8 in 10 streamers can be reached through ad-supported streaming content? Strengthen your streaming campaign or platform with these 15 essential insights on what’s new in streaming behaviors.
Learn MoreTransform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
Learn moreGrab & Go Insights Charts
Charts, stats and figures on some of the most important topics in the industry to inform your marketing strategy. No sign-in required!
Learn MoreYou have questions. We have answers.
Get immediate access to our Insights library.
VAB IN ACTION
Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!
Step into the spotlight with dynamic webinars led by industry leaders, answering critical questions around streaming, outcomes, TV innovation, and beyond.
Learn MoreThe Latest
-
The Wrap: The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | Analysis
Danielle DeLauro, VAP EVP, speaks to The Wrap: "When women are represented in the sports media coverage, and the athletes are given the same level of respect and attention as the men — you see that audiences tune in."
Learn More -
VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video
As seen on Yahoo Finance: VAB guide outlines six key ingredients for a successful streaming campaign.
Learn More -
Comscore and VideoAmp get JIC certification, while iSpot.tv will have to wait
JIC cites need for improvement by Comscore and VideoAmp on person-level measures.
Learn More -
Watch Now | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem
On demand webinar: Experts from VideoAmp and VAB unpack the modern approach to measuring audiences across platforms.
Learn More -
Digiday: How outcome-based measurement may figure into this year’s upfront market
The consideration of full-funnel business outcomes is at an "all-time high" this upfront season, VAB President and CEO Sean Cunningham tells Digiday.
Learn More -
The recipe for streaming profitability: Balancing revenue and costs like a chef
In a new op-ed, VAB's Danielle DeLauro shares the secret ingredients streaming platforms need to be successful.
Learn More -
VAB talks FAST at StreamTV Growth Summit | Watch On Demand
Watch now! Reed Kiely, Director of Data Insights & Trends at VAB, moderates a panel on the rise of FAST channels with NBCUniversal, TasteMade, Google, and more.
Learn More -
Danielle DeLauro Moderates Panel at VideoNuze CTV Advertising PREVIEW
VAB EVP Danielle DeLauro moderated a virtual discussion on "CTV's Key Trends and Opportunities in 2024" with execs from BBC Studios, Roku, AMC Networks, and more.
Learn More
Trusted by
VAB Insights Library
Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.