The Esports Report:

The ‘Area of Effect’ For Marketers

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Esports is one of the fastest-growing, content-driven video platforms in the U.S. today and is experiencing double-digital annual growth in audience and revenues globally.

With a millennial male skew, esports delivers a passionate, multi-dimensional, highly desirable audience. These fans are highly engaged with content across screens including Television where esports engagement has grown significantly over the past year alone.

This report is designed for both the relative novice who wants to learn more about the esports ecosystem and the industry pro who desires a greater understanding of fan behavior, multiscreen engagement and growth in advertising opportunities.

Esports growth in multiscreen engagement is real, just check out some of the stats below:

  • Over 18 billion minutes are spent online monthly with gaming platforms, an increase of +74% vs. a year ago
  • 300+ hours of esports TV programming aired during the ’17-’18 broadcast season, up 46% vs. prior season

Esports fan engagement extends to brand sponsorships and advertising as well:

 

  • 41% believe that sponsors are critical to the success of esports
  • 63% definitely try products shown during esports games

To learn more about esports and the opportunities that exist for marketers, click here to download the report.

Gaming Has Some Of The Highest Engagement Across Digital Platforms

Esports Advertising Drives Consumer Action Across The Purchase Funnel

To learn more about multiscreen video, check out other reports in our Video Trends section.

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