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What’s New

Video Advertising Bureau

Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 50 direct-disruptors

Video Advertising Bureau

Tailor-Made Television: How Consumers Custom Design Their TV Viewing

An in-depth look at the latest usage trends in DVR, VOD & TV Everywhere

Video Advertising Bureau

What Are Adults Doing in Any Given Minute? – Infographic

An average minute audience comparison of US adults by platform

Video Advertising Bureau

The Real Summer Getaway: Escaping With Premium Video Content

A seasonal overview on the central role that premium, multi-screen video holds in people’s lives during summer months

Video Advertising Bureau

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

An analysis of the lifestyle traits and video viewing behaviors of the Affluent

Video Advertising Bureau

You Down With OTT? An Overview of The Video Ecosystem

An overview of the competitive OTT video ecosystem and how it delivers more content, choice and advertising opportunities to consumers

Video Advertising Bureau

The Surround Sound of Cinema: Examining How Movies Permeate Culture

A comprehensive look at cinema’s presence, popularity, properties and people across the cultural landscape

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

June 20, 2018

Direct-to-Consumer Brands See Gains from TV

DTC companies that have been experimenting with TV for a few years say it’s paying off in web traffic and sales

June 14, 2018

Iconic Brand Advertising On TV Isn’t Going Anywhere

The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers

June 7, 2018

TV Advertising Drives Revenue Growth For ‘Direct Disruptor’ Companies

Research suggests that these direct disruptor companies’ television spending is the key to their success—driving massive growth in engagement and in many cases, revenue

June 4, 2018

605 Makes New Impact With Ad Measurement

The Impact Index uses matchable TV datasets combined with custom, first-party research, to measure TV attribution

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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