VAB Member Studies

VAB members create some of the most ground-breaking, compelling research in the advertising industry. This section highlights the latest custom studies released by our members.

UPtv Family in Mind Segmentation

New Discovery Study Takes the Pulse of Women Today — Mary Ellen Holden

ABC and Accenture Strategy Discover the Secret of Sales ROI: Phase 2

ABC/Accenture Cross-Channel Advertising Attribution: Insights Into Multiplatform TV: Phase 1

Discovery Study Reveals Superiority of TV Platforms

NBCU / Accenture Quantifying the Connection: Premium Video & Brand Building

Discovery’s Insights Into Attitudes and Trigger Points of Influencers

Scripps/Nielsen Study Finds Lifestyle TV Programming Generating Higher Viewer Ad Engagement

Discovery’s Difference Between Gen X and Millennial Tech Enthusiasts

AT&T: Ahead of the Curve: Addressable TV Insights

Cinema Advertising And The Science Of Capturing Consumer Attention

If VAB members would like to submit their study for the website, please send to Evelyn Skurkovich.

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax