Ad-Supported TV Fosters Emotional Connections That Lead To Social Engagement
With the vast majority of TV viewing being watched ‘live,’ the scale and engagement of ad-supported TV creates and captures ‘real-time’ moments in a way that no other platform can. These moments are further amplified by passionate viewers through social media communities.
In this fourth installment of our #TVisSocial report series, we analyzed
ad-supported TV’s role within social conversations on Twitter during
the first four weeks of the new Fall broadcast season.
As the new broadcast season began, dozens of new and returning
TV shows trended in the top 10 during primetime while televised
sports – led by the MLB Postseason, NFL and college football –
consistently drove fans to discuss the game action online.
Also, when it comes to news, ‘around the clock’ TV coverage
generates continual social chatter for major current events.
Top Trending Highlights:
- Overall, Ad-Supported TV accounted for 84% of the top 10 trending Twitter topics
- At least one Ad-Supported TV-related topic trended #1 on 27 out of 28 nights
- On average, Ad-Supported TV accounted for over two-thirds of the top 10 trending topics each night of the week
- 87 ad-supported TV programs trended while other platforms only had a handful of trending content: YouTube (3), HBO (2), Netflix (2)
To learn more about how ‘live’ TV drives online conversations, click here to download the report.
Please also visit our Social page for more stats and facts on TV attribution across categories.