VAB INSIGHTS

Find industry-defining insights including proprietary research, custom reports, & in-depth analysis of the ever-changing premium multi-screen video advertising market. Topics range from the overall video environment to multi-screen usage, media comparison, life-stage usage, attribution, programming, & more. Each report is filled with the charts, data, & insights needed to navigate and optimize video advertising ROI.

The VAB develops custom reports on topical issues for marketers and advertisers. Click here to submit ideas for future reports.

It’s A Matter Of Trust:
Media’s Influence On Voters


Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands
Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories


Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands
Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands

Direct Impact: How TV
Drives Outcomes For
Direct-Disruptor Brands

Tailor-Made Television:
TV Everywhere

Tailor-Made Television: Video-on-Demand

Tailor-Made Television: DVR

The Real Summer Getaway: Escaping With Premium Video Content

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

The Echo Chamber Effect: Perceptions vs. Realities in the 2018 Video Advertising Environment

You Down With OTT? An Overview of The Video Ecosystem

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results

What’s The Spread? NFL on Amazon Live-Stream vs. TV Audience Comparison

#TVisSocial #HolidaySpecial: ‘Tis The Season To Television

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part I

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part II

The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

Niche is the New Black: How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers

TV @ The Epicenter Of American Society: Vol. I – Commerce & Communal Experiences

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