Find industry-defining insights including proprietary research, custom reports, & in-depth analysis of the ever-changing premium multi-screen video advertising market. Topics range from the overall video environment to multi-screen usage, media comparison, life-stage usage, attribution, programming, & more. Each report is filled with the charts, data, & insights needed to navigate and optimize video advertising ROI.

The VAB develops custom reports on topical issues for marketers and advertisers. Click here to submit ideas for future reports.

Summer Forecast:
Heating Up With Premium Multiscreen Video

Address For Success:
How Addressable TV Delivers Full-Funnel Outcomes

The 2019 VAB
Video Insights Guide

The Esports Report:
The ‘Area of Effect’ For Marketers

Doubling Down:
Exploring Tech Giants’ Investment In TV

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A Facebook Analysis: Sizing Their Duplicate & False Accounts

What’s The Spread? NFL on Amazon In-Game Stream vs. TV Audience Comparison 2018 Season

TV Preferred: Understanding YouTube Enthusiasts’ Affinity For Video Content

#TVisSocial #FallSeason #Ep4

Assigning TV Credit: A Practical Guide To Attribution

Committed: Exploring Multicultural Viewers’ Passionate Relationship With TV Programming

Linear TV and OTT: Living Together in Harmony

The Role of Premium Multi-screen Video in an Ad Campaign

Risky Business: Exploring Brand Safety on YouTube

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

A Look Under the Hood: How TV Drives Digital Interactions For Automotive

It’s A Matter Of Trust:
Media’s Influence On Voters

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories


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