VAB INSIGHTS

Find industry-defining insights including proprietary research, custom reports, & in-depth analysis of the ever-changing premium multi-screen video advertising market. Topics range from the overall video environment to multi-screen usage, media comparison, life-stage usage, attribution, programming, & more. Each report is filled with the charts, data, & insights needed to navigate and optimize video advertising ROI.

The VAB develops custom reports on topical issues for marketers and advertisers. Click here to submit ideas for future reports.

#TVisSocial #FallSeason #Ep4

Assigning TV Credit: A Practical Guide To Attribution

Committed: Exploring Multicultural Viewers’ Passionate Relationship With TV Programming

Linear TV and OTT: Living Together in Harmony

The Role of Premium Multi-screen Video in an Ad Campaign

Risky Business: Exploring Brand Safety on YouTube

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

A Look Under the Hood: How TV Drives Digital Interactions For Automotive

It’s A Matter Of Trust:
Media’s Influence On Voters

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

Direct Impact: How TV
Drives Outcomes For
Direct-Disruptor Brands

Tailor-Made Television:
TV Everywhere

Tailor-Made Television: Video-on-Demand

Tailor-Made Television: DVR

The Real Summer Getaway: Escaping With Premium Video Content

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

The Echo Chamber Effect: Perceptions vs. Realities in the 2018 Video Advertising Environment

You Down With OTT? An Overview of The Video Ecosystem

Archive

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax