VAB INSIGHTS

Find industry-defining insights including proprietary research, custom reports, & in-depth analysis of the ever-changing premium multi-screen video advertising market. Topics range from the overall video environment to multi-screen usage, media comparison, life-stage usage, attribution, programming, & more. Each report is filled with the charts, data, & insights needed to navigate and optimize video advertising ROI.

The VAB develops custom reports on topical issues for marketers and advertisers. Click here to submit ideas for future reports.


Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands
Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories


Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands
Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands

Direct Impact: How TV
Drives Outcomes For
Direct-Disruptor Brands

Tailor-Made Television:
TV Everywhere

Tailor-Made Television: Video-on-Demand

Tailor-Made Television: DVR

The Real Summer Getaway: Escaping With Premium Video Content

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

The Echo Chamber Effect: Perceptions vs. Realities in the 2018 Video Advertising Environment

You Down With OTT? An Overview of The Video Ecosystem

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results

What’s The Spread? NFL on Amazon Live-Stream vs. TV Audience Comparison

#TVisSocial #HolidaySpecial: ‘Tis The Season To Television

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part I

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part II

The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

Niche is the New Black: How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers

TV @ The Epicenter Of American Society: Vol. I – Commerce & Communal Experiences

TV @ The Epicenter Of American Society: Vol. II – Culture & Change

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