Video Trends

As today’s media ecosystem becomes ever more complex, it’s vital for marketers, agencies and their advertising partners to have access to up-to-date video trends in order to develop effective communication plans.

This section provides in-depth analysis of time-shifting, VOD, OTT, Streaming, TV Everywhere, Social and more with an emphasis on how the consumer’s connection with premium multi-screen video content extends well beyond the television screen.


The latest facts, figures, trends and insights on media consumption
across all video screens

Summer Forecast: Heating Up With Premium Multiscreen Video

The Esports Report:
The ‘Area of Effect’ For Marketers

Left to Your Own Devices:
Understanding Consumption
in Today’s Connected World

Risky Business: Exploring
Brand Safety on YouTube

Top Online Content Destinations

Igniting Today’s Headlines:
How TV Brands Stoke
The Fire For News

“Igniting Today’s Headlines” News Infographic

No Days Off! Celebrating The Everyday Communal Experience Of Sports

No Days Off” Sports Infographic

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results

Do We Have Consensus? How the Ad Community’s Media Behaviors Became America’s “Norms”

Facebook’s Reach (on Reach):
Miscalculations in the
Age of Precision

Research Zone

Looking for the latest research intel and measurement methodology? This section provides snapshots of current industry topics and topline summaries of the primary measurement methodology in National, Digital, Cross-Platform and Local measurement.

Research Intel

Ad Expenditures

VAB Member Studies

National TV Measurement

Digital/Cross-Platform Measurement

Local Measurement

Media Terms


Every night scores of TV viewers access social media on their “second screen” devices to further engage with the programming they’re consuming live. This section examines this relationship between TV and social media with analyses on the scope of TV conversations occurring online.

#FallSeason #Ep4

#TVisSocial #HolidaySpecial: ‘Tis The Season To Television

#TVisSocial #Ep2: How Live TV Drives Online Conversations Into The Summer

#TVisSocial: How Live TV Sparks Continuous Online Conversations

#TVisSocial: Super Bowl 2018 Addendum

#TVisSocial: Oscars
Night 2018 Addendum

Living Social: Examining The Relationship Between TV & Social Media


Consumers have an insatiable thirst for premium multiscreen TV content with the expectation they can access it anywhere, anytime, anyplace.  This section provides an overview and analysis on the various alternative sources that enable consumers to access TV content beyond “live” viewing.

Linear TV and OTT:
Living Together in Harmony

Tailor-Made Television:
TV Everywhere

Tailor-Made Television:

Tailor-Made Television: DVR

VIDEO RECAP: Tailor-Made Television

VIDEO RECAP: Tailor-Made Television

You Down With OTT? An Overview of The Video Ecosystem

Cutting to the Chase:
Facts About Cord Cutting

Requiem For A Stream – Part I:
The Video Streaming Ecosystem

Requiem For A Stream – Part II:
Video Streaming Behaviors

Requiem For A Stream – Part III:
The Relationship Between
TV Brands & Video Streaming

Custom Studies

VAB proprietary research studies explore a range of topics within the video ecosystem including program engagement, media’s influence in driving consumer action and the advertising industry’s perceptions on media consumption

TV Preferred: Understanding YouTube Enthusiasts’ Affinity For Video Content

Committed: Exploring Multicultural Viewers’ Passionate Relationship With TV Programming

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

It’s A Matter Of Trust:
Media’s Influence On Voters

Do We Have Consensus? How the Ad Community’s Media Behaviors Became America’s “Norms”

Cruising Speed: A Luxury & Economy Buyers’ Car Manual

Start Your Engines: TV Accelerates
Automotive Buyers’ Path to Purchase

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