As today’s media ecosystem becomes ever more complex, it’s vital for marketers, agencies and their advertising partners to have access to up-to-date video trends in order to develop effective communication plans.
This section provides in-depth analysis of time-shifting, VOD, OTT, Streaming, TV Everywhere, Social and more with an emphasis on how the consumer’s connection with premium multi-screen video content extends well beyond the television screen.
The latest facts, figures, trends and insights on media consumption
across all video screens
Looking for the latest research intel and measurement methodology? This section provides snapshots of current industry topics and topline summaries of the primary measurement methodology in National, Digital, Cross-Platform and Local measurement.
Consumers have an insatiable thirst for premium multiscreen TV content with the expectation they can access it anywhere, anytime, anyplace. This section provides an overview and analysis on the various alternative sources that enable consumers to access TV content beyond “live” viewing.
VAB proprietary research studies explore a range of topics within the video ecosystem including program engagement, media’s influence in driving consumer action and the advertising industry’s perceptions on media consumption