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VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
Learn moreWhat is a Video Impression?
Understand the true value of video impressions and optimize your media buying strategy
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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn more15 Must-Know Trends in Streaming – New Report!
Revisiting our predictions - A refresh of the 15 streaming trends impacting marketing strategies in 2024
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VAB provides innovative thinking to make a lasting impact on your brand’s growth.
Learn more3 Reasons Why Understanding the Risks of Digital Ad fraud is Critical for Marketers
Brought to life through real examples and case studies. Learn from the experiences of other brands to help protect your own
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VAB IN ACTION
Watch Now | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem
On demand webinar: Experts from VideoAmp and VAB unpack the modern approach to measuring audiences across platforms.
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Join VAB at TVOT | March 27-28, San Francisco
Ben Vandegrift, VP of Measurement Solutions at VAB, will join the 2024 TV of Tomorrow Show to speak on the latest in measurement. Registrations now open.
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The Future of Advertising: Audience-Based Buying with Spectrum Reach | Watch Now
Learn audience-based buying strategies to connect with the right customers for you in this new webinar with Jason Wiese, SVP, Director of Strategic Insights at VAB, and David Shellhorse, Director of Field Research at Spectrum Reach.
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Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research
Sean Cunningham unveiled VAB's timely custom study at the 2024 Beet Retreat in San Juan, presenting never-before-seen insights into the beliefs, understanding, and actions of agencies and brand marketers regarding ad fraud.
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The recipe for streaming profitability: Balancing revenue and costs like a chef
In a new op-ed, VAB's Danielle DeLauro shares the secret ingredients streaming platforms need to be successful.
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VAB talks FAST at StreamTV Growth Summit | Watch On Demand
Watch now! Reed Kiely, Director of Data Insights & Trends at VAB, moderates a panel on the rise of FAST channels with NBCUniversal, TasteMade, Google, and more.
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Danielle DeLauro Moderates Panel at VideoNuze CTV Advertising PREVIEW
VAB EVP Danielle DeLauro moderated a virtual discussion on "CTV's Key Trends and Opportunities in 2024" with execs from BBC Studios, Roku, AMC Networks, and more.
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Media and Marketing Training Resources
Bring you and your team up to speed on the latest in video, media and marketing strategies.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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