Video Recaps

Looking for a quick way to catch up on our Insights reports? The video below highlights the key stats and figures from our most read and shared reports. In less than two minutes, you can be up to speed on the fast changing world of premium video.

“Tailor-Made Television”– Video Recap

“Tailor-Made Television”– Video Recap

2017 Video Recap

2017 Video Recap

“TV @ The Epicenter Of American Society” Recap

“TV @ The Epicenter Of American Society” Recap

most common video advertising misperceptions

A 2-minute video exposing the truth behind many of the most common video advertising misperceptions

Category Disruptors TV Attribution Recap

Category Disruptors TV Attribution Recap

Automotive Recap

Automotive Recap

VAB Infographics

Looking for a quick snapshot or a visual image of key information and data highlights?  This section covers a range of subjects from Millennial Life Stages to Sports.

Check back regularly as this section will continue to expand

Now You See Me, Now You Don’t: Online Ad Viewability infographic

Time-Shifting Infographic

What Are Adults Doing in Any Given Minute? Infographic

Good Fortune: Affluent Infographic

Digital Landscape: Look at Ad Viewability, Fraud and Bots Infographic

Cutting to the Chase: Disconnecting from Speculation and Plugging into the Truth Around Cord Cutting

“Igniting Today’s Headlines”
News Infographic

No Days Off” Sports
Infographic

TELEVISION. BE KNOWN.

When digital brands are ready to accelerate growth, they enlist multi-screen television for its power to deliver results. Performance-driven companies know exactly what works for driving business and that’s why TV spending among these innovators continues to skyrocket.

Don’t take our word for it. Hear the founders of two diverse, data-driven ecommerce companies explain how TV helped their business become better known.

“Without using television, I don’t think
we would be where we are today”
Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in
a positive direction, after we
started advertising on TV”
Christine Hunsicker, Gwynnie Bee
Founder & CEO

Why Multi-Screen TV Brands?

No Platform Drives Business Like TV’s Premium Video-At-Scale

On screens and beyond, TV is everywhere. It extends well past the living room and connected devices and into the physical world. It permeates popular culture by sparking trends, inspiring viewers, igniting curiosity and influencing opinions and perceptions.

In addition to providing a world class advertising environment, premium multi-screen TV programming also commands the vast majority of viewer attention across all screens by building emotional bonds and fostering personal connections with their audience.

Most importantly, no other platform offers unparalleled awareness, engages consumers in real-time conversation and builds brands while driving business for its advertising partners like Multi-Screen TV.

Niche is the New Black: How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers

TV @ The Epicenter Of American Society: Vol. I – Commerce & Communal Experiences

TV @ The Epicenter Of American Society: Vol. II – Culture & Change

Unrivaled: How Multi-Screen TV Continues to Dominate in Reach, Relevance, and Results

Be Still My Viewing Heart: An exploration of the emotional bond viewers have with television programming and the impact on brands & advertisers

Why Cinema Advertising?

Combining the best of all worlds – scale, engagement and a world class ad environment – cinema advertising is a natural extension of any video marketers communications plan. Movies deliver a unique experience for marketers to showcase their product on a 50-foot screen to a captive audience.

Above all, cinema advertising produces results – studies have shown the return on advertising investment is 2x higher with cinema in the media mix.

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part I

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Part II

The Surround Sound of Cinema: Examining How Movies Permeate Culture – Full Version

Lights, Camera, Call To Action!: The Driving Forces Behind Cinema Advertising

Power of Cinema – Delivering
The Hard To Reach Millennials

Who is Advertising
in Cinema?

TV Attribution

It’s never been more important for marketers to understand and maximize the return on their advertising investment.

In this rapid bid to ascribe attribution to every media, some marketers assign the vast majority of credit to the last site visited or search term entered. Successful marketers appreciate that media work in concert and dive deeper to understand the specific role each plays.

We have developed several attribution examples that explore the effect of TV spend on key brand metrics. Whether it was increased website traffic or increased revenues, our findings were the same across numerous categories, brands and time periods – TV spend correlates to business results.

Direct Impact: How TV
Drives Outcomes For
Direct-Disruptor Brands


Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands
Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big

VIDEO RECAP: The Market-Changer’s Playbook

Shifting Gears: How TV Drives Online Traffic for Automotive

What’s App’ning!!! The TV-Traffic Correlation For Mobile Apps

Proving TV Is No Gamble: How Daily Fantasy Sports Became A Big Winner With Millennials

Ignition Point: The TV-Traffic Correlation For Call-to-Action Brands

A Question of Impact: Correlation Between TV Spend & Financial Revenue

As Seen on TV: A Direct Response to What Drives DR

What’s Driving Digital?

Comparable Metrics

In today’s media world, buyers and sellers are hamstrung by different measurement standards which employ a distinct set of metrics by platform. Because of this, there is a need to reconcile the various digital metrics with TV measurement in order to speak one common language and “level the playing field” across media.

We have developed several analyses utilizing common metrics that are truly comparable across screens which showcase the real scale, usage and commitment between devices as well as between multi-screen TV brands and major ad-tech platforms.

Our primary comparable metric utilized is Average Audience, a metric that incorporates unique reach, average time spent and total minutes viewed to capture the relative scale and commitment of platforms and properties.

What’s The Spread? NFL on Amazon
Live-Stream vs. TV Audience Comparison

How Many, How Often & How Long:
Comparable Metrics & “Any Given Minute” Update

What’s The Spread? NFL Twitter
Live-Stream vs. TV Audience Comparison

Any Given Minute: Solving The
Multi-Screen Measurement Paradox

Audience Insights

Today’s marketers are faced with a variety of consumer groups to target, many of which reflect vastly different psychographic attributes and behavioral attitudes. Marketing to these separate audiences can succeed or fail depending on how much an advertiser understands about the media consumption of each group as well.

Although each audience segment has vastly different influences and personalities, we found one common bond: premium video content. Even though the type of content and screen may differ, the commitment and passion to premium video content remains the great equalizer across audiences.

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

Millennials In Transition: How Media Consumption Evolves With Each Life Stage

Millennials Media Consumption In Each Life Stage Infographic

Black Millennials in America: A Look at Active and Affluent Young, Black Consumers

Generational Snapshots

Millennials Decoded:
“Turnt Up” For TV

Just The Facts: A Comparison of Millennial
Content Among TV Brands & YouTube

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