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Over 30 Marketing Questions Answered
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15 Need-to-Know Streaming Trends
Did you know that 8 in 10 streamers can be reached through ad-supported streaming content? Strengthen your streaming campaign or platform with these 15 essential insights on what’s new in streaming behaviors.
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Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!
Step into the spotlight with dynamic webinars led by industry leaders, answering critical questions around streaming, outcomes, TV innovation, and beyond.
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NCAA Women's Basketball Championship Game Audience Peaked At 24 Million, Ending A Record-Breaking Tournament
Danielle DeLauro, EVP at VAB, speaks to Forbes about this defining moment for women's sports and the $25M ad spend on the women's tournament this year.
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VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video
As seen on Yahoo Finance: VAB guide outlines six key ingredients for a successful streaming campaign.
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Comscore and VideoAmp get JIC certification, while iSpot.tv will have to wait
JIC cites need for improvement by Comscore and VideoAmp on person-level measures.
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Watch Now | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem
On demand webinar: Experts from VideoAmp and VAB unpack the modern approach to measuring audiences across platforms.
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Digiday: How outcome-based measurement may figure into this year’s upfront market
The consideration of full-funnel business outcomes is at an "all-time high" this upfront season, VAB President and CEO Sean Cunningham tells Digiday.
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The recipe for streaming profitability: Balancing revenue and costs like a chef
In a new op-ed, VAB's Danielle DeLauro shares the secret ingredients streaming platforms need to be successful.
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VAB talks FAST at StreamTV Growth Summit | Watch On Demand
Watch now! Reed Kiely, Director of Data Insights & Trends at VAB, moderates a panel on the rise of FAST channels with NBCUniversal, TasteMade, Google, and more.
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Danielle DeLauro Moderates Panel at VideoNuze CTV Advertising PREVIEW
VAB EVP Danielle DeLauro moderated a virtual discussion on "CTV's Key Trends and Opportunities in 2024" with execs from BBC Studios, Roku, AMC Networks, and more.
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