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Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
Marketing Brew: Pause ads pay off on streaming, according to VAB researchAbout half of viewers have taken action upon seeing a pause ad, according to the VAB.
Learn MoreThe Latest
- Join VAB's Jason Wiese at CTV Ad Days 2024 Learn More
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- VAB finds agency-marketer disconnects on key media topics Learn More
- The Wrap: The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | Analysis Learn More
- VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video Learn More
- NCAA Women's Basketball Championship Game Audience Peaked At 24 Million, Ending A Record-Breaking Tournament Learn More
Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Marketers fear uncovering major ad issues—and more from the ANA Media Conference‘Fear of finding out’ emerges as talk about agency transparency resurfaces; Kimberly-Clark dives deep into its agency review; and GM readies for the cookieless future. Read more on AdAge.
Learn MoreThe Latest
- Comscore and VideoAmp get JIC certification, while iSpot.tv will have to wait Learn More
- Digiday: How outcome-based measurement may figure into this year’s upfront market Learn More
- Navigating TV Advertising’s Data Revolution Learn More
- Buying Premium Video: New Guidance Learn More
- Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate Learn More
- Oscars 2024 Preview: The Ad Moments to Watch Learn More
VAB Signature
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Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!WATCH ON-DEMAND NOW: The State of Streaming: What's New, Now and Next
Learn MoreThe Latest
- Watch Now | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem Learn More
- 2023 Year in Review at VAB Learn More
- Media and Marketing Training Resources Learn More
- VAB Quarterly Top 10 Round-Up Learn More
- On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now Learn More
- Webinar: Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative | Watch Now Learn More
VAB in the News
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Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
AdExchanger -
4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
AdExchanger -
VAB: Sports, Choice & Flexibility Are Key to Streaming Success
World Screen -
With The 2024 Upfront, Negotiators Are Evaluating Measurement Providers
Forbes -
The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | Analysis
TheWrap
Industry Spotlight Library
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ExploreNew VAB Member
As Target's media network, we design curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value—whether that's on Target's own platforms (think Target.com), the top video and social platforms, Google, or 150+ brand-positive publisher sites.
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