Political Marketing Resources

Elections and Ad Spend

See how multiscreen TV ad spend has a direct impact on election outcomes.

The Lessons Brands Can Learn From The Impact of Presidential Election Ad Spending

An attribution analysis that details the formula that contributed to President Biden's presidential election in 2020, from media mix to flighting to investment level and geographic/local strategies.

The Path to Victory

Understanding how ‘Share Of Voice’ impacts election outcomes.

Disinformation and Trust

Disinformation and consumer trust will be key themes in this year’s elections. Learn more about the perils inherent to the digital walled gardens, as well as the brand-building potential of premium, quality content environments.

The Credibility Crisis

Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships.

The Consumer Connection: Understanding the Effect of Quality Across Media Platforms

Understanding why the quality of content & advertising environments affects consumers’ perception of brands.

Hidden Costs

3 reasons why understanding the risks of digital ad fraud and ad-tech transparency is critical for marketers.

What is Brand Safety?

Learn how brand safety & suitability strategies are essential to strengthening brand reputation.

What is Digital Ad Fraud?

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand.

Marketer Resolution #1: Prioritize Quality

Learn the importance of value when selecting video ad platforms.

You Oughta Know

Why all impressions aren’t created equal & what it means for video measurement.

Multiscreen TV Attribution

Like many candidates, many advertisers wonder…will TV make an impact on my brand or business? See why advertisers launch TV campaigns and how it is proven to drive a variety of electoral-related KPIs.

What are the 7 key reasons advertisers launch TV campaigns?

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results.

How does audience-based TV buying drive results for my brand?

See how brands are successfully leveraging the key benefits of audience-based TV campaigns to drive business results.

25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.

How can TV build buzz and interest for my brand online?

Through VAB’s decade-long studying of what drives business outcomes across the purchase funnel, we explore how brands are using TV campaigns to further build their online presence.

How can I make an impact on a local level with streaming?

5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.

Innovation

Advancements in TV measurement, audience targeting, and interactivity hold great opportunity for political advertising. See how innovation can help strengthen a candidate’s campaign.

Marketer Resolution #3: Embrace Innovation

Learn how utilizing innovative solutions can help marketers gain a competitive advantage.

Unlocking Brand Growth with Audience-Based Buying

Learn about the unique opportunities for marketers to expand their audiences by authentically connecting with multicultural consumers

Reaching the Right Audiences

Why brands and agencies are increasing their adoption of audience-based TV buying – results from a survey of over 200 marketers.

Shortening the Path to Purchase

Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

What’s the Deal with Identity?

Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.

What’s the Deal with Viewership Data Collection?

Learn more about the most common ways data is collected, the metrics used in cross-platform video measurement and how to ‘future-proof’ your measurement plans

Convergent TV

What is Convergent TV and how might it impact a canidate's political campaign?

Let's Get Political

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