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Insights Library

What are the seven changes coming to Nielsen Currency in Summer 2026?

Understand the changes planned by Nielsen coming for the 2026 / 2027 season.

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Measurement & Currency
What are the seven changes coming to Nielsen Currency in Summer 2026?

Left to Your Own Devices – June 2026

Get the latest stats and data on video consumption across all devices and platforms in the U.S.

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DEVICE USAGE TRENDS
Left to Your Own Devices – June 2026

Insights on Four Key CTV Consumer Behaviors in 2026

Get the latest on streaming, from evolving viewing habits and fandom-driven engagement to the rapid rise of ad-supported streaming and AI-powered advertising experiences.

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CONNECTED TV
Insights on Four Key CTV Consumer Behaviors in 2026
VAB Insights Hubs

VAB Insights Hubs

Your destination for data, trends and analysis
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What’s the Deal with What’s Next in Measurement?
What’s the Deal with What’s Next in Measurement?

View 5 future trends within video advertising measurement that will empower marketers to measure the...
What’s the Deal with Outcomes?
What’s the Deal with Outcomes?

Learn more about advertising outcomes, including the ideal components to measuring them, common exam...
What’s the Deal with Viewership Data Collection?
What’s the Deal with Viewership Data Collection?

Analyzing new technologies and capabilities in 4 critical areas of measurement: viewership data coll...
What’s the Deal with Engagement?
What’s the Deal with Engagement?

Learn more about advertising engagement, from what drives it to how it’s measured, and the newest me...
What’s the Deal with Identity?
What’s the Deal with Identity?

Get a closer look at Identity and the crucial role it plays in video advertising measurement.
VAB’s Advanced Measurement Solutions Directory
VAB’s Advanced Measurement Solutions Directory

July 2026 Update - A streamlined guide to 20 measurement solutions in the advertising ecosystem toda...
What are the seven changes coming to Nielsen Currency in Summer 2026?
What are the seven changes coming to Nielsen Currency in Summer 2026?

Understand the changes planned by Nielsen coming for the 2026 / 2027 season.
The Essential 10 of Q2 2026
The Essential 10 of Q2 2026

VAB's Must-Read Charts of Q2 across streaming, TV innovations, sports, device usage, digital decepti...
What sports are audiences streaming the most?
What sports are audiences streaming the most?

June 2026 Update - See which sports and leagues streamers are tuning into and view YOY growth.
TV News Wins. There’s No Debate!
TV News Wins. There’s No Debate!

Find out where potential voters turn for trusted information
Left to Your Own Devices – June 2026
Left to Your Own Devices – June 2026

Get the latest stats and data on video consumption across all devices and platforms in the U.S.
Insights on Four Key CTV Consumer Behaviors in 2026
Insights on Four Key CTV Consumer Behaviors in 2026

Stay current on streaming, from evolving viewing habits and fandom-driven engagement to the rapid ri...

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