Insights From Our Partners

2025 Whitepaper: The Higher the Engagement, the Greater the Brand Impact

Interactive ads aren’t just a trend, they’re a proven driver of brand outcomes. BrightLine’s latest research indicates that higher household engagement rates are directly correlated with stronger brand recall and increased purchase intent. In fact, interactive formats such as carousels, trivia, and advergames consistently outperform standard ads across the entire funnel, from awareness to conversion.






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Beyond the Scroll: How TV Drives Performance for Emerging Brands

Historically, social media has been the go-to for emerging brands – but what happens when you add TV advertising to the mix? New research from Comcast’s Universal Ads & MediaScience reveals a powerful opportunity: combining streaming TV with social media advertising drives significantly stronger brand growth across the entire funnel—especially for emerging brands.







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