VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
The Wrap: The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | AnalysisDanielle DeLauro, VAP EVP, speaks to The Wrap: "When women are represented in the sports media coverage, and the athletes are given the same level of respect and attention as the men — you see that audiences tune in."
Learn MoreThe Latest
- VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video Learn More
- NCAA Women's Basketball Championship Game Audience Peaked At 24 Million, Ending A Record-Breaking Tournament Learn More
- Marketing Brew: More than half of US TV watchers are cordless, according to VAB report Learn More
- VAB finds agency-marketer disconnects on key media topics Learn More
- The Future of Advertising: Audience-Based Buying with Spectrum Reach | Watch Now Learn More
- The recipe for streaming profitability: Balancing revenue and costs like a chef Learn More
Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Comscore and VideoAmp get JIC certification, while iSpot.tv will have to waitJIC cites need for improvement by Comscore and VideoAmp on person-level measures.
Learn MoreThe Latest
- Marketers fear uncovering major ad issues—and more from the ANA Media Conference Learn More
- Digiday: How outcome-based measurement may figure into this year’s upfront market Learn More
- Navigating TV Advertising’s Data Revolution Learn More
- Buying Premium Video: New Guidance Learn More
- Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate Learn More
- Oscars 2024 Preview: The Ad Moments to Watch Learn More
VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!Step into the spotlight with dynamic webinars led by industry leaders, answering critical questions around streaming, outcomes, TV innovation, and beyond.
Learn MoreThe Latest
- Watch Now | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem Learn More
- 2023 Year in Review at VAB Learn More
- Media and Marketing Training Resources Learn More
- VAB Quarterly Top 10 Round-Up Learn More
- On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now Learn More
- Webinar: Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative | Watch Now Learn More
VAB in the News
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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
AdExchanger -
VAB: Sports, Choice & Flexibility Are Key to Streaming Success
World Screen -
With The 2024 Upfront, Negotiators Are Evaluating Measurement Providers
Forbes -
The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | Analysis
TheWrap -
VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video
Yahoo Finance
Industry Spotlight Library
Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.
ExploreNew VAB Member
As Target's media network, we design curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value—whether that's on Target's own platforms (think Target.com), the top video and social platforms, Google, or 150+ brand-positive publisher sites.
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