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Video Advertising Bureau

Premium Video Stats In Any Given Minute

Mulltiscreen TV & Cinema stats in any given minute

Video Advertising Bureau

A Look Under the Hood: How TV Drives Digital Interactions For Automotive

An analysis exploring the effect of TV spend on key digital metrics such as website traffic, search queries and social action for automotive brands

Video Advertising Bureau

Now You See Me, Now You Don’t: Online Ad Viewability Infographic

Snapshot of online ad viewability, highlighting the value of publisher direct content.

Video Advertising Bureau

It’s A Matter Of Trust: Media’s Influence On Voters

An in-depth look at how trust in media influences each step of a voter’s decision-making process

Video Advertising Bureau

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 16 mattress / bedding brands

Video Advertising Bureau

Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 50 direct-disruptors

Video Advertising Bureau

Tailor-Made Television: How Consumers Custom Design Their TV Viewing

An in-depth look at the latest usage trends in DVR, VOD & TV Everywhere

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

September 16, 2018

Inside the 5 Broadcast Network Chiefs’ Plans for the Fall TV Season

During the next several weeks, the five broadcasters will roll out 22 new shows and 60 returning entertainment series.

September 6, 2018

TV Is Changing. TV’s Importance Is Not.

The VAB released an analysis on the impact of 25 automotive brands. The report showed that when TV ad spend was increased, there was a corresponding increase in both online search and social engagement.

September 6, 2018

6 Ways TV Can Prolong Its Lifespan and Stay Relevant in the Digital World

TV is in constant evolution as a technology platform, and innovations around TV advertising are flourishing every day.

September 5, 2018

Disney Will Combine ABC, ESPN Ad Sales Under Rita Ferro

Rita Ferro, who has supervised ad sales for ABC, Freeform and the various Disney cable networks, will now serve as president of Disney Advertising Sales, a job that will encompass all ESPN and Disney/ABC properties

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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