Highlights demonstrating the impact of a campaign utilizing both linear TV & ad-supported OTT.
How Television’s scale, engagement, and brand safety drive business outcomes for brands.
An analysis on how TV drives the bulk of top trending social conversations on Twitter during the fall season
An animated infographic on how Millennials show their passion for TV before a program airs, during the episode, and afterwards.
A comprehensive overview on the evolution of TV attribution complete with best practices and “real world” case studies
A custom study looking at the different ways Black and Hispanic viewers engage with TV programming vs. the non-Hispanic White demo
Insights & analysis to demonstrate the combined strength of linear TV & ad-supported OTT
january 22, 2019
The decision to buy more TV comes from the natural maturation of DTC companies have outgrown the reach they have on social channels. They are also seeing their competitors take an interest in the channel and see results.
january 15, 2019
MRI’s Cord Evolution research says nearly 57% of the time co-viewing comes with a significant other, 19% with children, 16% with other adult family members, and 9% with friends.
january 2, 2019
TV networks are not only looking to video ad servers to help them grow their digital businesses but to also manage the transition of their overall advertising businesses as digital takes on a larger share.
December 13, 2018
Twitter’s top 10 trending list during the period contained programming from 47 networks, totaling 87 programs, compared with three from YouTube and two from Netflix. Ad-supported TV represented more than 80 percent of media content in the top 10.
“Without using television, I don’t think
we would be where we are today”
Niraj Shah, Wayfair Co-Founder & CEO
“We saw significant movement in a positive
direction, after we started advertising on TV”
Christine Hunsicker, Gwynnie Bee Founder & CEO