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VAB at Advertising Week 2026

VAB is back on the Advertising Week New York stage this year! Get ready for a dynamic lineup of thought-provoking sessions and an inspiring slate of speakers that will challenge, inform and ignite new ideas. We invite you to join us!

TV Measurement, Simplified: Why Audience Targeting Leads to Actionable Outcomes - Watch Now.

Featuring leaders from PurpleLab and VideoAmp, learn how they are working together to bring audience targeting and measurement together to streamline campaign execution, accelerate access to performance insights and enable more actionable optimization. Now On-Demand.

The State of TV Measurement 2026 | Executive Leadership Roundtable Series (5th Anniversary!) | Now On-Demand

Watch Senior leaders from across the industry for candid conversations on the state of measurement today, the milestones that have defined the past five years, and the trends, technologies and industry collaboration that will shape the next chapter.

VAB at The 2026 Kagan Media & Telecom Summit

VAB President & CEO Sean Cunningham takes the stage for "Advertising Outlook 2026: Can TV Win Back Advertisers and Generate New Growth?"

VAB at Possible 2026!

VAB President & CEO Sean Cunningham and Executive Vice President, Strategic Insights & Measurement, Jason Wiese take the stage in Miami. Learn more.

VAB at ARF’s AUDIENCExSCIENCE 2026 - Now On-Demand!

VAB President & CEO Sean Cunningham and SVP, Measurement Strategy & Innovation, Ben Vandegrift took the stage for insightful discussions with industry leaders

VAB In The News

Households are giving Netflix more time than any other streamer
EMARKETER
Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
Variety
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
AdExchanger
The biggest screen wants the smallest budgets
The Current
VAB: Connected TV ownership reaching saturation point in U.S.
TheDesk.net
TV Pharma Ads Are Getting Longer, VAB Says
TVTechnology
The Fight Over Nielsen's Gauge Measurement Changes Goes Beyond Frustrated Streamers
The Wrap

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