Grab & Go Slides

stats, trends, insights & more

VAB Insights

reports, thought leadership & analysis

Video Distributor Directory

MVPDs (cable & telco distributors) by location

Programmer Directory & Tools

Ad-supported programmers, schedules & planning tools

What’s New

Video Advertising Bureau

2018 VAB Insights Recap: How TV Drives Outcomes

How Television’s scale, engagement, and brand safety drive business outcomes for brands.

Video Advertising Bureau

#TVisSocial #FallSeason #Ep4

An analysis on how TV drives the bulk of top trending social conversations on Twitter during the fall season

Video Advertising Bureau

Millennial TV Engagement | Animated Infographic

An animated infographic on how Millennials show their passion for TV before a program airs, during the episode, and afterwards.

Video Advertising Bureau

Assigning TV Credit: A Practical Guide To Attribution

A comprehensive overview on the evolution of TV attribution complete with best practices and “real world” case studies

Video Advertising Bureau

Committed: Exploring Multicultural Viewers’ Passionate Relationship With TV Programming

A custom study looking at the different ways Black and Hispanic viewers engage with TV programming vs. the non-Hispanic White demo

Video Advertising Bureau

Linear TV and OTT: Living Together in Harmony

Insights & analysis to demonstrate the combined strength of linear TV & ad-supported OTT

Video Advertising Bureau

The Role of Premium Multi-screen Video in an Ad Campaign

Examining the role and effectiveness of multi-screen TV and cinema within a video agnostic landscape

Video Advertising Bureau

Risky Business: Exploring Brand Safety on YouTube

A probe into brand safety on YouTube, the implications for advertisers, and identifying ad opportunities in popular, brand safe content.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Media Megaphone

Industry News

january 15, 2019

TV Co-Viewing Climbs, Comprises 48% Of All TV Time

MRI’s Cord Evolution research says nearly 57% of the time co-viewing comes with a significant other, 19% with children, 16% with other adult family members, and 9% with friends.

january 2, 2019

‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence

TV networks are not only looking to video ad servers to help them grow their digital businesses but to also manage the transition of their overall advertising businesses as digital takes on a larger share.

December 13, 2018

Ad-Supported TV Dominates Twitter’s Trending Topics During Primetime

Twitter’s top 10 trending list during the period contained programming from 47 networks, totaling 87 programs, compared with three from YouTube and two from Netflix. Ad-supported TV represented more than 80 percent of media content in the top 10.

December 5, 2018

The Story of Digital Media Disruption Has Run Its Course

Internet ad spend may still be growing at the expense of newspapers and magazines, but market maturity is approaching, news brands have diversified and most ‘traditional’ media will also grow next year

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax