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stats, trends, insights & more

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What’s New

Video Advertising Bureau

Risky Business: Exploring Brand Safety on YouTube

A probe into brand safety on YouTube, the implications for advertisers, and identifying ad opportunities in popular, brand safe content.

Video Advertising Bureau

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device segmentation & usage within the video landscape based on 1Q ’18 data

Video Advertising Bureau

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

A fascinating look at the emotional connection Millennials feel towards TV programming and the many ways they engage with it

Video Advertising Bureau

Premium Video Stats In Any Given Minute

Mulltiscreen TV & Cinema stats in any given minute

Video Advertising Bureau

A Look Under the Hood: How TV Drives Digital Interactions For Automotive

An analysis exploring the effect of TV spend on key digital metrics such as website traffic, search queries and social action for automotive brands.  Click here for the Video Recap.

Video Advertising Bureau

Now You See Me, Now You Don’t: Online Ad Viewability Infographic

Snapshot of online ad viewability, highlighting the value of publisher direct content.

Video Advertising Bureau

It’s A Matter Of Trust: Media’s Influence On Voters

An in-depth look at how trust in media influences each step of a voter’s decision-making process

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Media Megaphone

Industry News

OCTOBER 11, 2018

YouTube Brand Safety and Transparency ‘Unmanageable’

Accurate measurement of the 50+ million channels on YouTube is daunting, if not impossible, creating transparency issues for brand marketers

OCTOBER 4, 2018

Networks Release Multiplatform TV Ad Buyers’ Guide

“The dynamics of the living room have changed and TV is now consumed in a much more personalized way, based on viewers’ preferences for timing, device and service”

OCTOBER 2, 2018

Yaccarino Calls for TV to Meet Consumer Needs

NBCU’s chairman is calling on the television industry for more change in terms of automation, consumer experience and making advertising relevant

September 28, 2018

Not All Millennials Binge Watch TV On Streaming Services; In Fact, Most Prefer Traditional Platforms

Millennials are more likely to watch television on broadcast and cable platforms than on streaming services, and they’re more likely to watch shows “live”—at their scheduled times—rather than binge watching

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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