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Join VAB at CIMM East 2026 - March 31 @ The White Box at Paramount
Join VAB President & CEO Sean Cunningham SVP, Measurement Strategy & Innovation, Ben Vandegrift for insightful discussions Thursday March 31 @ The White Box at Paramount.
Join VAB at ARF’s AUDIENCExSCIENCE 2026 - March 18th & 19th!
Join VAB President & CEO Sean Cunningham and SVP, Measurement Strategy & Innovation, Ben Vandegrift for insightful discussions with industry leaders
VAB In The News
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Nielsen delays MRC-required fixes to TV currency beyond upfronts
The Current -
Source at major TV network flags ‘discrepancies’ in Nielsen Big Data + Panel ratings
The Current -
Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB
Marketing Dive -
The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
AdExchanger -
VAB Assails Nielsen’s ‘Big Data + Panel’ Currency
Radio+Television Business Report -
Nielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’
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