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Video Advertising Bureau

A Look Under the Hood: How TV Drives Digital Interactions For Automotive

An analysis exploring the effect of TV spend on key digital metrics such as website traffic, search queries and social action for automotive brands

Video Advertising Bureau

Now You See Me, Now You Don’t: Online Ad Viewability Infographic

Snapshot of online ad viewability, highlighting the value of publisher direct content.

Video Advertising Bureau

It’s A Matter Of Trust: Media’s Influence On Voters

An in-depth look at how trust in media influences each step of a voter’s decision-making process

Video Advertising Bureau

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 16 mattress / bedding brands

Video Advertising Bureau

Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 50 direct-disruptors

Video Advertising Bureau

Tailor-Made Television: How Consumers Custom Design Their TV Viewing

An in-depth look at the latest usage trends in DVR, VOD & TV Everywhere

Video Advertising Bureau

What Are Adults Doing in Any Given Minute? – Infographic

An average minute audience comparison of US adults by platform

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

August 15, 2018

TV Ads Fuel Automaker Web Traffic

76% of Automotive brands examined showed a direct correlation between TV Spend & Website Traffic.

August 14, 2018

The Future Of Television Is … More Television

“TV has cracked that code; its would-be disruptors aren’t even close”.

AUGUST 8, 2018

62% of US consumers Say Advertisers Are Becoming Better Communicators

Advertisers are doing a better job at communicating [that] should be welcome news for marketers

AUGUST 6, 2018

U.S. Electorate, Burned by Fake News, Trusts TV News More Than Other Sources

News consumers across all ages, ethnicities, income levels, genders, and political affiliation perceive television as an exponentially more trustworthy information platform at all stages of political campaigns

July 30, 2018

In Age Of Cord Cutting, Many Cable Loyalists Cling To Remotes

Traditional pay TV still has a place in the more than 90 million households who still subscribe.

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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