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What’s New

Video Advertising Bureau

#TVisSocial #FallSeason #Ep4

An analysis on how TV drives the bulk of top trending social conversations on Twitter during the fall season

Video Advertising Bureau

Millennial TV Engagement | Animated Infographic

An animated infographic on how Millennials show their passion for TV before a program airs, during the episode, and afterwards.

Video Advertising Bureau

Assigning TV Credit: A Practical Guide To Attribution

A comprehensive overview on the evolution of TV attribution complete with best practices and “real world” case studies

Video Advertising Bureau

Committed: Exploring Multicultural Viewers’ Passionate Relationship With TV Programming

A custom study looking at the different ways Black and Hispanic viewers engage with TV programming vs. the non-Hispanic White demo

Video Advertising Bureau

Linear TV and OTT: Living Together in Harmony

Insights & analysis to demonstrate the combined strength of linear TV & ad-supported OTT

Video Advertising Bureau

The Role of Premium Multi-screen Video in an Ad Campaign

Examining the role and effectiveness of multi-screen TV and cinema within a video agnostic landscape

Video Advertising Bureau

Risky Business: Exploring Brand Safety on YouTube

A probe into brand safety on YouTube, the implications for advertisers, and identifying ad opportunities in popular, brand safe content.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Media Megaphone

Industry News

December 13, 2018

Ad-Supported TV Dominates Twitter’s Trending Topics During Primetime

Twitter’s top 10 trending list during the period contained programming from 47 networks, totaling 87 programs, compared with three from YouTube and two from Netflix. Ad-supported TV represented more than 80 percent of media content in the top 10.

December 5, 2018

The Story of Digital Media Disruption Has Run Its Course

Internet ad spend may still be growing at the expense of newspapers and magazines, but market maturity is approaching, news brands have diversified and most ‘traditional’ media will also grow next year

December 3, 2018

Advanced TV Attribution Now on Par With Digital

Advanced TV is it’s no longer in the development stage but is now as mature and capable as digital attribution. TV delivery combined with data provides a way to engage customers at all levels of the marketing funnel.

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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