An analysis exploring the effect of TV spend on key digital metrics such as website traffic, search queries and social action for automotive brands
Snapshot of online ad viewability, highlighting the value of publisher direct content.
An in-depth look at how trust in media influences each step of a voter’s decision-making process
An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 16 mattress / bedding brands
An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 50 direct-disruptors
An in-depth look at the latest usage trends in DVR, VOD & TV Everywhere
An average minute audience comparison of US adults by platform
August 15, 2018
76% of Automotive brands examined showed a direct correlation between TV Spend & Website Traffic.
August 14, 2018
“TV has cracked that code; its would-be disruptors aren’t even close”.
AUGUST 8, 2018
Advertisers are doing a better job at communicating [that] should be welcome news for marketers
AUGUST 6, 2018
News consumers across all ages, ethnicities, income levels, genders, and political affiliation perceive television as an exponentially more trustworthy information platform at all stages of political campaigns
July 30, 2018
Traditional pay TV still has a place in the more than 90 million households who still subscribe.
“Without using television, I don’t think
we would be where we are today”
Niraj Shah, Wayfair Co-Founder & CEO
“We saw significant movement in a positive
direction, after we started advertising on TV”
Christine Hunsicker, Gwynnie Bee Founder & CEO