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stats, trends, insights & more

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reports, thought leadership & analysis

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MVPDs (cable & telco distributors) by location

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Ad-supported programmers, schedules & planning tools

What’s New

Video Advertising Bureau

The Evolution of FAANG

Tech Giants Elevate Investment To Become One Of The Largest TV Spenders

Video Advertising Bureau

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device segmentation & usage within the video landscape based on 3Q ’18 data

Video Advertising Bureau

Discover The Difference: Multicultural TV Engagement | Infographic

An infographic on the different ways Black and Hispanic viewers engage with TV programming vs. the non-Hispanic White demo

Video Advertising Bureau

Webinar – Harnessing The Growing Power Of Addressable TV

A webinar presentation of Address For Success, a comprehensive guide to the Addressable TV marketplace

Video Advertising Bureau

Finding Your Niche: Uncovering Advertiser Value Within Specialized Cable Networks

An updated look at niche cable networks and their role in a marketer’s mix

Video Advertising Bureau

The 2019 VAB Video Insights Guide

An overview of the esports ecosystem and the opportunities that exist for marketers to reach millennial males

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

May 15, 2019

TV Advertising Helps Buyers Break Through the Binge

Xandr’s research found that TV advertising is the most effective medium for viewers to discover new shows and influence content choices. TV advertisements are the most common way viewers first hear about new shows, according to the survey results.

May 7, 2019

How TV Networks and Advertisers Are Making Commercials More Relevant to You

How does addressable advertising work? What are the pros and cons? Is it beneficial for the consumer? AdWeek asked these questions and more of Xandr Media president Rick Welday

April 29, 2019

TV’s Surprising Spring: Climate Isn’t the Only Thing Changing this Season

Right now, there is more compelling programming on advertiser-supported broadcast and basic cable TV than at any time since the start of the 2018-19 television season.

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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