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What’s New

Video Advertising Bureau

Video – Cinema Advertising Drives Millennials To Take Action

Watch a short video to see how this billion dollar ad platform drives consumer action by millennials

Video Advertising Bureau

Summer Forecast: Heating Up With Premium Multiscreen Video

An updated seasonal overview on the central role that premium, multi-screen video holds in people’s lives during summer months

Video Advertising Bureau

Esports Webinar - Delivering Millennial Males to Marketers

A webinar presentation of The Esports Report, outlining the fast-growing, content driven video platform

Video Advertising Bureau

A Second Look

A quick look at 10 of our most requested slides from recent reports

Video Advertising Bureau

Address For Success: How Addressable TV Delivers Full-Funnel Outcomes

A comprehensive guide to the Addressable TV marketplace featuring “real world” case studies

Video Advertising Bureau

The 2019 VAB Video Insights Guide

An overview of the esports ecosystem and the opportunities that exist for marketers to reach millennial males

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

April 16, 2019

The Next Billion-Dollar Brand Will Be Built On TV

DTC brands are growing and getting smarter, TV is as well.

April 1, 2019

TV Is A Performance Channel, Too: TVSquared’s Kinsella

“You should be able to measure TV and optimize it… people are realizing that it still has the quickest and easiest way to get reach and to get the name out there and to really drive sales or registrations, whatever the KPI is”

March 29, 2019

Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

Watching TV can now mean tuning into a program on linear TV, streaming a favorite series on a connected TV, or following a live event on a smartphone. It’s the content, not the pipes, that viewers see.

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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