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stats, trends, insights & more

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reports, thought leadership & analysis

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MVPDs (cable & telco distributors) by location

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What’s New

Video Advertising Bureau

Now You See Me, Now You Don’t: Online Ad Viewability Infographic

Snapshot of online ad viewability, highlighting the value of publisher direct content.

Video Advertising Bureau

It’s A Matter Of Trust: Media’s Influence On Voters

An in-depth look at how trust in media influences each step of a voter’s decision-making process

Video Advertising Bureau

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 16 mattress / bedding brands

Video Advertising Bureau

Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 50 direct-disruptors

Video Advertising Bureau

Tailor-Made Television: How Consumers Custom Design Their TV Viewing

An in-depth look at the latest usage trends in DVR, VOD & TV Everywhere

Video Advertising Bureau

What Are Adults Doing in Any Given Minute? – Infographic

An average minute audience comparison of US adults by platform

Video Advertising Bureau

The Real Summer Getaway: Escaping With Premium Video Content

A seasonal overview on the central role that premium, multi-screen video holds in people’s lives during summer months

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Media Megaphone

Industry News

July 30, 2018

In Age Of Cord Cutting, Many Cable Loyalists Cling To Remotes

Traditional pay TV still has a place in the more than 90 million households who still subscribe.

July 24, 2018

What Is Ad Fraud and How Does It Happen?

To protect their brand, advertisers need to invest in TV & cinema’s authorized inventory.

July 23, 2018

Nets Post Price Gains in Upfront Deals

Broadcast and cable networks are posting commercial price gains as more media companies finish their upfront negotiations.

July 16, 2018

Data Drives TV Measurement’s Next Generation

TV networks are turning to analytics startups who turn big data into a clearer picture of who’s watching and what viewers are buying.

July 12, 2018

It’s Not the End of TV advertising – New Research Shows It’s Not Just Surviving, But Thriving

TV is a driver of innovation – it drives search and response better than any medium, due in part to the rise of the second screen. When you put on-demand services and mobile platforms in the mix, TV’s potential in the digital age is unique.

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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