Snapshot of online ad viewability, highlighting the value of publisher direct content.
An in-depth look at how trust in media influences each step of a voter’s decision-making process
An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 16 mattress / bedding brands
An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 50 direct-disruptors
An in-depth look at the latest usage trends in DVR, VOD & TV Everywhere
An average minute audience comparison of US adults by platform
A seasonal overview on the central role that premium, multi-screen video holds in people’s lives during summer months
July 30, 2018
Traditional pay TV still has a place in the more than 90 million households who still subscribe.
July 24, 2018
To protect their brand, advertisers need to invest in TV & cinema’s authorized inventory.
July 23, 2018
Broadcast and cable networks are posting commercial price gains as more media companies finish their upfront negotiations.
July 16, 2018
TV networks are turning to analytics startups who turn big data into a clearer picture of who’s watching and what viewers are buying.
July 12, 2018
TV is a driver of innovation – it drives search and response better than any medium, due in part to the rise of the second screen. When you put on-demand services and mobile platforms in the mix, TV’s potential in the digital age is unique.
“Without using television, I don’t think
we would be where we are today”
Niraj Shah, Wayfair Co-Founder & CEO
“We saw significant movement in a positive
direction, after we started advertising on TV”
Christine Hunsicker, Gwynnie Bee Founder & CEO