A probe into brand safety on YouTube, the implications for advertisers, and identifying ad opportunities in popular, brand safe content.
A comprehensive look at device segmentation & usage within the video landscape based on 1Q ’18 data
A fascinating look at the emotional connection Millennials feel towards TV programming and the many ways they engage with it
An analysis exploring the effect of TV spend on key digital metrics such as website traffic, search queries and social action for automotive brands. Click here for the Video Recap.
Snapshot of online ad viewability, highlighting the value of publisher direct content.
An in-depth look at how trust in media influences each step of a voter’s decision-making process
“Not all of YouTube’s popular content resides in an ambiguous and ungovernable advertiser setting….Popular content categories do exist where marketers can avoid pitfalls. New, professionally produced TV and film content makes its way to YouTube daily, offering a variety of premium, brand-safe options for digital advertisers.”
-Sean Cunningham, President & CEO, Video Advertising Bureau
OCTOBER 11, 2018
Accurate measurement of the 50+ million channels on YouTube is daunting, if not impossible, creating transparency issues for brand marketers
OCTOBER 4, 2018
“The dynamics of the living room have changed and TV is now consumed in a much more personalized way, based on viewers’ preferences for timing, device and service”
OCTOBER 2, 2018
NBCU’s chairman is calling on the television industry for more change in terms of automation, consumer experience and making advertising relevant
September 28, 2018
Millennials are more likely to watch television on broadcast and cable platforms than on streaming services, and they’re more likely to watch shows “live”—at their scheduled times—rather than binge watching
“Without using television, I don’t think
we would be where we are today”
Niraj Shah, Wayfair Co-Founder & CEO
“We saw significant movement in a positive
direction, after we started advertising on TV”
Christine Hunsicker, Gwynnie Bee Founder & CEO