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In depth analysis of the 354 first-time TV advertisers that launched campaigns in 2025. See their spend, category, results and a lot more. Download Now

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Join VAB at Possible 2026!

Join VAB at Possible 2026!

VAB President & CEO Sean Cunningham and Executive Vice President, Strategic Insights & Measurement, Jason Wiese will be taking the stage in Miami. Learn more and register here.
The Power Advantage for Marketers: Maximizing Impact Without Sacrificing Scale

The Power Advantage for Marketers: Maximizing Impact Without Sacrificing Scale

New webinar in partnership with DatafuelX on Tuesday, May 5 @ 12:00 - 12:30pm | Register Now!
VAB at the 2026 DTC National Conference
VAB at the 2026 DTC National Conference

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The Future of Video Investment | Executive Roundtable Series

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VAB at ARF’s AUDIENCExSCIENCE 2026 - Now On-Demand!
VAB at ARF’s AUDIENCExSCIENCE 2026 - Now On-Demand!

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VAB at CIMM East 2026
VAB at CIMM East 2026

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View Every First-Time TV Advertiser in 2025: The 354 Brands that Spent $1.07 Billion

Discover how brands of all sizes and budget levels used Multiscreen TV to convert attentive viewers into customer prospects

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Impact In Action
View Every First-Time TV Advertiser in 2025: The 354 Brands that Spent $1.07 Billion

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