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Video Advertising Bureau

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 16 mattress / bedding brands

Video Advertising Bureau

Direct Impact: How TV Drives Outcomes For Direct-Disruptor Brands

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 50 direct-disruptors

Video Advertising Bureau

Tailor-Made Television: How Consumers Custom Design Their TV Viewing

An in-depth look at the latest usage trends in DVR, VOD & TV Everywhere

Video Advertising Bureau

What Are Adults Doing in Any Given Minute? – Infographic

An average minute audience comparison of US adults by platform

Video Advertising Bureau

The Real Summer Getaway: Escaping With Premium Video Content

A seasonal overview on the central role that premium, multi-screen video holds in people’s lives during summer months

Video Advertising Bureau

Good Fortune: A Look at the Behaviors & Media Consumption of Affluent Americans

An analysis of the lifestyle traits and video viewing behaviors of the Affluent

Video Advertising Bureau

You Down With OTT? An Overview of The Video Ecosystem

An overview of the competitive OTT video ecosystem and how it delivers more content, choice and advertising opportunities to consumers

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

July 11, 2018

Brands Could Switch Spend Back to Traditional Channels if Digital Doesn’t Clean Up its Act

“This digital bubble is about to burst or has burst. [We are saying], ‘If you…don’t sort it out, guess what? We’re going back to TV, all out’.”– Deutsche Telekom’s head of international media management Gerhard Louw.

July 9, 2018

Operative Launches Initiative to Simplify Cross-Screen Sales

Operative is launching an initiative designed to merge its linear and digital ad sales software, making it easier for its television network, TV station and MVPD clients to sell campaigns that reach target audiences regardless of screen

July 2, 2018

Millennials Prefer TV Viewing To Digital Media

Traditional ad-supported TV content dominates all new platforms — even in the summer

June 26, 2018

Traditional TV rolls With the Times, Remains a Viable Entertainment Channel to Viewers and Advertisers

Upstart “disrupter” brands are including TV in their media mix because it works

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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