A probe into brand safety on YouTube, the implications for advertisers, and identifying ad opportunities in popular, brand safe content.
A comprehensive look at device segmentation & usage within the video landscape based on 1Q ’18 data
A fascinating look at the emotional connection Millennials feel towards TV programming and the many ways they engage with it
An analysis exploring the effect of TV spend on key digital metrics such as website traffic, search queries and social action for automotive brands. Click here for the Video Recap.
Snapshot of online ad viewability, highlighting the value of publisher direct content.
An in-depth look at how trust in media influences each step of a voter’s decision-making process
“While not a new incident, it’s another story with a Facebook governance failure at the center. Their reputation, and because of their scale, the reputation of the digital ecosystem suffers in the eyes of their users and advertisers more each time.”
-Lou Paskalis, Senior Vice President & Enterprise Media Executive, Bank of America
OCTOBER 19, 2018
Focused on building out many in-theater consumer apps and platforms, NCM has positioned itself as a first-party researcher
OCTOBER 16, 2018
VAB argues advertising against professionally produced content is the only way to avoid brand safety risks.
OCTOBER 11, 2018
Accurate measurement of the 50+ million channels on YouTube is daunting, if not impossible, creating transparency issues for brand marketers
OCTOBER 4, 2018
“The dynamics of the living room have changed and TV is now consumed in a much more personalized way, based on viewers’ preferences for timing, device and service”
“Without using television, I don’t think
we would be where we are today”
Niraj Shah, Wayfair Co-Founder & CEO
“We saw significant movement in a positive
direction, after we started advertising on TV”
Christine Hunsicker, Gwynnie Bee Founder & CEO