Register Now: Advanced Audiences for Advanced TV

New Webinar in partnership with MRI-Simmons. As buyers demand more than impressions, audience insight is becoming the new currency across FAST, CTV, and streaming.

Join VAB at The 2025 Kagan Media & Telecom Summit

VAB President & CEO Sean Cunningham takes the stage at 10:15 AM ET for the panel "Advertising Outlook 2026: Can TV Win Back Advertisers and Generate New Growth?"

VAB at Possible 2026!

VAB President & CEO Sean Cunningham and Executive Vice President, Strategic Insights & Measurement, Jason Wiese take the stage in Miami. Learn more.

VAB at ARF’s AUDIENCExSCIENCE 2026 - Now On-Demand!

VAB President & CEO Sean Cunningham and SVP, Measurement Strategy & Innovation, Ben Vandegrift took the stage for insightful discussions with industry leaders

Join VAB at StreamTV Show 2026 in Denver

On Thursday June 18th both Benjamin Vandegrift, SVP of Measurement Strategy & Innovation and Reed Kiely, VP, Data Insights & Trends will take the stage for two exciting streaming focused panels. Learn more and register now.

VAB at the 2026 DTC National Conference

VAB President & CEO Sean Cunningham's powerful presentation "The Patient-Driven Case for Pharma Ads: Moving Sufferers to Remedy… in Scale"

VAB In The News

What TV measurement changes mean for buyers and sellers ahead of the 2026 upfronts
AdAge
The Fight Over Nielsen's Gauge Measurement Changes Goes Beyond Frustrated Streamers
The Wrap
NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon
The Measure
NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon
The Measure
Nielsen's Gauge Delay is 'Indefensible,' Says TV Trade Group
Variety
Can the Nielsen Gauge Be Trusted?
Puck
Gauge' Against the Machine
Cablefax

Be an Insider. Subscribe to our newsletter.

Get VAB updates right in your inbox.

VAB Insights library

Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.

Go to Insights Library

JUST RELEASED!