Grab & Go Slides

stats, trends, insights & more

VAB Insights

reports, thought leadership & analysis

Video Distributor Directory

MVPDs (cable & telco distributors) by location

Programmer Directory & Tools

Ad-supported programmers, schedules & planning tools

What’s New

Video Advertising Bureau

TV’s Ad Attention Advantage | Animated Infographic

An animated infographic on how TV’s ad attention advantage drives greater purchase intent than YouTube or Facebook.

Video Advertising Bureau

The 2019 VAB Video Insights Guide

An overview of the esports ecosystem and the opportunities that exist for marketers to reach millennial males

Video Advertising Bureau

The Esports Report: The ‘Area of Effect’ For Marketers

An overview of the esports ecosystem and the opportunities that exist for marketers to reach millennial males

Video Advertising Bureau

Doubling Down: Exploring Tech Giants’ Investment In TV

An analysis illustrating Facebook, Amazon, Apple, Netflix & Google’s historical growth in their TV investments

Video Advertising Bureau

Left To Your Own Devices: Understanding Consumption In Today’s Connected World

A comprehensive look at device segmentation & usage within the media landscape based on 2Q ’18 data

Video Advertising Bureau

A Facebook Analysis: Sizing Their Duplicate & False Accounts

A chart that puts the scope of Facebook’s duplicate and false accounts’ growth into perspective

Video Advertising Bureau

Spotlight on Affluent Cinema Goers

Insights into how affluent movie goers engage with cinema advertising.

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Media Megaphone

Industry News

March 18, 2019

Addressable TV Is Creating New Advertising Capabilities, And They Are Not Going Away

From the advertiser’s perspective, the ability to combine data from the internet and/or hardware environment with video viewing opens the floodgates in terms of possibilities.

March 14, 2019

Newsy’s Ken Ripley on Best Practices for OTT Advertising

The Ad-supported OTT market is heating up. Consumption of ad-supported content is growing rapidly, and advertisers are taking notice.

March 13, 2019

Advertising Effectiveness vs. Efficiency: What is Important?

Brands prioritizing short-term wins over long-term brand-building could end up falling short of the competition

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

Be the first to receive VAB news and insights Join our Mailing List

Video Advertising Bureau - 830 3rd Avenue, 2nd Floor, NY, NY 10022
(212) 508-1200 - (212) 832-3268 fax