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stats, trends, insights & more

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reports, thought leadership & analysis

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MVPDs (cable & telco distributors) by location

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What’s New

Video Advertising Bureau

VIDEO: How Do Linear TV and Ad-Supported OTT Work Together?

Highlights demonstrating the impact of a campaign utilizing both linear TV & ad-supported OTT.

Video Advertising Bureau

2018 VAB Insights Recap: How TV Drives Outcomes

How Television’s scale, engagement, and brand safety drive business outcomes for brands.

Video Advertising Bureau

#TVisSocial #FallSeason #Ep4

An analysis on how TV drives the bulk of top trending social conversations on Twitter during the fall season

Video Advertising Bureau

Millennial TV Engagement | Animated Infographic

An animated infographic on how Millennials show their passion for TV before a program airs, during the episode, and afterwards.

Video Advertising Bureau

Assigning TV Credit: A Practical Guide To Attribution

A comprehensive overview on the evolution of TV attribution complete with best practices and “real world” case studies

Video Advertising Bureau

Committed: Exploring Multicultural Viewers’ Passionate Relationship With TV Programming

A custom study looking at the different ways Black and Hispanic viewers engage with TV programming vs. the non-Hispanic White demo

Video Advertising Bureau

Linear TV and OTT: Living Together in Harmony

Insights & analysis to demonstrate the combined strength of linear TV & ad-supported OTT

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

Media Megaphone

Industry News

january 22, 2019

‘They need the scale’: DTC Brands Like Peloton and Chewy Are Buying More TV Ads

The decision to buy more TV comes from the natural maturation of DTC companies have outgrown the reach they have on social channels. They are also seeing their competitors take an interest in the channel and see results.

january 15, 2019

TV Co-Viewing Climbs, Comprises 48% Of All TV Time

MRI’s Cord Evolution research says nearly 57% of the time co-viewing comes with a significant other, 19% with children, 16% with other adult family members, and 9% with friends.

january 2, 2019

‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence

TV networks are not only looking to video ad servers to help them grow their digital businesses but to also manage the transition of their overall advertising businesses as digital takes on a larger share.

December 13, 2018

Ad-Supported TV Dominates Twitter’s Trending Topics During Primetime

Twitter’s top 10 trending list during the period contained programming from 47 networks, totaling 87 programs, compared with three from YouTube and two from Netflix. Ad-supported TV represented more than 80 percent of media content in the top 10.

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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