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Video Advertising Bureau

Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

A fascinating look at the emotional connection Millennials feel towards TV programming and the many ways they engage with it

Video Advertising Bureau

Premium Video Stats In Any Given Minute

Mulltiscreen TV & Cinema stats in any given minute

Video Advertising Bureau

A Look Under the Hood: How TV Drives Digital Interactions For Automotive

An analysis exploring the effect of TV spend on key digital metrics such as website traffic, search queries and social action for automotive brands

Video Advertising Bureau

Now You See Me, Now You Don’t: Online Ad Viewability Infographic

Snapshot of online ad viewability, highlighting the value of publisher direct content.

Video Advertising Bureau

It’s A Matter Of Trust: Media’s Influence On Voters

An in-depth look at how trust in media influences each step of a voter’s decision-making process

Video Advertising Bureau

Don’t Sleep On TV: Driving Outcomes For The Mattress & Bedding Categories

An analysis exploring the effect of TV spend on brand metrics such as website traffic, online interactions and revenue for 16 mattress / bedding brands

2016 VAB Video Fact Book

Order your copy of the just-released 2016 Video Fact Book. Filled with hundreds of charts, this 120+ page resource is a must have for all marketers.

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Industry News

September 19, 2018

Millennial Viewers Attached to TV Programming

The survey found that 43% of millennials said they purchase a product they saw on a TV show, 40% of all adults that said that. Similarly, 43% of millennials said the purchases a product they saw while watching a TV–either in the program or during an ad, compared to 25% of all adults.

September 16, 2018

Inside the 5 Broadcast Network Chiefs’ Plans for the Fall TV Season

During the next several weeks, the five broadcasters will roll out 22 new shows and 60 returning entertainment series.

September 6, 2018

TV Is Changing. TV’s Importance Is Not.

The VAB released an analysis on the impact of 25 automotive brands. The report showed that when TV ad spend was increased, there was a corresponding increase in both online search and social engagement.

September 6, 2018

6 Ways TV Can Prolong Its Lifespan and Stay Relevant in the Digital World

TV is in constant evolution as a technology platform, and innovations around TV advertising are flourishing every day.

Featured Videos

“Without using television, I don’t think
we would be where we are today”

Niraj Shah, Wayfair Co-Founder & CEO

“We saw significant movement in a positive
direction, after we started advertising on TV”

Christine Hunsicker, Gwynnie Bee Founder & CEO

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