Just Released! 👩🍳👨🍳 The 6 Key Ingredients for Success in Streaming Video
Your roadmap to success in streaming now. Learn how to engage viewers, ignite customer action, drive acquisition, mitigate churn and more.
25 Ways TV Grows Brands
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.
VAB’s New Year's Resolutions for Marketers - #4: Adopt Alternatives
Understand why leveraging and embracing modern measurement solutions will help you get the most out of your campaign dollars today and in the future.
VAB's New Year’s Resolutions for Marketers - #3: Embrace Innovation
Understand why utilizing solutions like audience-based buying, interactive & shoppable TV ads and generative AI allows marketers to quickly adapt to emerging technologies and gain a competitive advantage through fresh and innovative solutions.
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“Amidst the massive amount of change in the industry, everyone needs to control their own destiny. We have to make sure the marketer winds up with trading currency, measurement, and an environment that helps them connect with high-value identified audiences.”
Sean Cunningham, President & CEO, VAB
ARF AUDIENCExSCIENCE 2023
VAB's New Year’s Resolutions for Marketers - #2: Demand Transparency
Understand the risks of digital ad fraud and why fostering open dialogue and demanding accountability can help marketers safeguard their brand reputation and ensure the integrity and effectiveness of their campaigns.
VAB's New Year’s Resolutions for Marketers - #1: Prioritize Quality
Understand why investing in high-quality video environments within advertising campaigns can help marketers drive KPIs like engagement, business outcomes and greater long term brand value.
Hidden Costs: Three Critical Business Risks of Digital Ad Fraud
Understand the serious financial, legal and reputational risks created by digital ad fraud tech through clear stats, unique insights and real-world examples.
Shortening the Path to Purchase
Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance.
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