Adoption of ad-supported streaming is accelerating.
In January 2023, VAB released Setting the Stage, identifying 15 trends in streaming that would impact marketing plans. Due to its popularity, we revisited the trends we identified a year ago, determining which are still relevant and may be impacting marketing strategies today.
Stocked with fresh data, clearly illustrating how many of our predictions not only remained true but have accelerated in the past year to impact marketer’s strategies.
Looking for more streaming Insights? Visit our Streaming Video Resources Hub.
15 Need-to-Know Streaming Trends
Did you know that 8 in 10 streamers can be reached through ad-supported streaming content? Strengthen your streaming campaign or platform with these 15 essential insights on what’s new in streaming behaviors.
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