VAB Leading Conversations
Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.
The Wrap: The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | Analysis
Danielle DeLauro, VAP EVP, speaks to The Wrap: "When women are represented in the sports media coverage, and the athletes are given the same level of respect and attention as the men — you see that audiences tune in."
Learn MoreThe Latest
-
VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video
Learn More
-
NCAA Women's Basketball Championship Game Audience Peaked At 24 Million, Ending A Record-Breaking Tournament
Learn More
-
Marketing Brew: More than half of US TV watchers are cordless, according to VAB report
Learn More
-
VAB finds agency-marketer disconnects on key media topics
Learn More
-
The Future of Advertising: Audience-Based Buying with Spectrum Reach | Watch Now
Learn More
-
The recipe for streaming profitability: Balancing revenue and costs like a chef
Learn More
Across the Industry
What’s new in the industry today: A roundup of current important industry events and discussions.
Comscore and VideoAmp get JIC certification, while iSpot.tv will have to wait
JIC cites need for improvement by Comscore and VideoAmp on person-level measures.
Learn MoreThe Latest
-
Marketers fear uncovering major ad issues—and more from the ANA Media Conference
Learn More
-
Digiday: How outcome-based measurement may figure into this year’s upfront market
Learn More
-
Navigating TV Advertising’s Data Revolution
Learn More
-
Buying Premium Video: New Guidance
Learn More
-
Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate
Learn More
-
Oscars 2024 Preview: The Ad Moments to Watch
Learn More
VAB Signature
Our marquee line-up: Discover our unique VAB-led initiatives and programs.
Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!
Step into the spotlight with dynamic webinars led by industry leaders, answering critical questions around streaming, outcomes, TV innovation, and beyond.
Learn MoreThe Latest
-
Watch Now | Measure Up: A Data + Tech-First Approach to Navigating the Complex Advertising Ecosystem
Learn More
-
2023 Year in Review at VAB
Learn More
-
Media and Marketing Training Resources
Learn More
-
VAB Quarterly Top 10 Round-Up
Learn More
-
On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now
Learn More
-
Webinar: Why a 'One Audience' Strategy is Now an Advanced Advertising Imperative | Watch Now
Learn More
VAB in the News
-
4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
AdExchanger -
VAB: Sports, Choice & Flexibility Are Key to Streaming Success
World Screen -
With The 2024 Upfront, Negotiators Are Evaluating Measurement Providers
Forbes -
The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | Analysis
TheWrap -
VAB Unveils New Research and Guidance on the Growth Drivers of Streaming Video
Yahoo Finance
Industry Spotlight Library
Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.
ExploreNew VAB Member
As Target's media network, we design curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value—whether that's on Target's own platforms (think Target.com), the top video and social platforms, Google, or 150+ brand-positive publisher sites.
Learn More
Looking for more?
Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.
Search our libraryYou have questions. We have answers.
Get immediate access to our Insights library.