VAB Team

Sean Cunningham

Sean Cunningham

President & CEO

Sean Cunningham is the president and CEO of the Video Advertising Bureau (VAB), one of the advertising industry’s leading sources of consumer insights and the voice of the premium video advertising industry. Since his appointment in June 2003, he completely transformed the former Cabletelevision Advertising Bureau (CAB) from an informational bureau to a direct-to-marketer advocacy group. Then in May 2015, Sean transformed the organization again to become the VAB, opening it up to all ad-supported premium video distributors and producers. Most recently, the VAB’s ascendency in the U.S. advertising conversation was heightened with the launch of the industry’s first, national video advertising campaign featuring the founders of visionary digital native, direct-to-consumer marketing companies. The campaign was seen across VAB members’ multi-screen ad platforms.

Prior to the VAB, Sean was deeply involved in the advertising agency business marked by senior management positions with some of the most respected companies in the industry. Sean was executive vice president and managing director at Universal McCann in New York where he was integral to the agency’s unprecedented new business growth. His tenure culminated with Universal McCann being named 2002 “Agency of the Year” for its outstanding performance by leading industry trade publications Advertising Age and Adweek.

Sean was also previously executive vice president and media director for Ammirati Puris Lintas in both the U.S. and Canada, including co-launching a new agency in Toronto with a full-service media operation built from the ground up. Additionally, he served as executive vice president and media director for Lowe, Lintas & Co. prior to joining Universal McCann.

Known for his ability to deeply immerse himself in client’s business, Sean has considerable experience in many of the largest consumer product verticals including automotive, technology, consumer electronics, consumer product goods, retail, beer, distilled spirits, hard goods, as well as business-to-business marketing sectors.

He earned his Bachelor of Arts in English Communications from Boston College. An avid hockey player and coach, skier, fisherman, tennis player, voracious reader and automotive enthusiast, Sean and his wife Jessica have three children and live in Westchester County, New York.

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