Cinema Delivers A Mass Audience of the Most Passionate, Engaged, Rabid Fans Anywhere
Almost everyone goes to the movies…
86% of adults 18-49 go to the movies each year
They rush to watch newly-released trailers online…
Movie trailers can garner millions of online views in their first 24 hours after release
Then they go to see recent theatrical releases in droves…
The top-grossing movies in Sci-Fi, Young Adult, Horror, Animation & Musical genres have all been released within the last 5 years
They look at their favorite characters almost like family…
Movie characters are like family, and many have even been around for much longer (52+ years of James Bond, 40+ years of Luke Skywalker, 40+ years of Rocky)
They travel to places they see in their favorite films…
Popular movies can increase tourism 31%, on average, to a featured location
They’re so passionate that they create their own fan art…
“Fan-made” trailers can achieve millions of views online
And they’ll buy just about any merchandise that’s created
Movie/entertainment based licensed merchandise generate $118 billion in global retail sales annually
To learn more about how Cinema permeates culture, click here to download the full report.
Please also visit our Cinema page for more insights into the cinema landscape.
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