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Industry News

May 27th, 2015

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

Charter Communications Agrees to Acquire Time Warner Cable

Charter Communications agreed on Tuesday to buy its much larger rival Time Warner Cable for $56.7 billion in a deal that would transform the company into one of America's largest cable and broadband operators.

May 19th, 2015

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

May 14th, 2015

At Upfront, Turner's Reilly Vows TNT, TBS Makeovers

TNT and TBS are both set to undergo dramatic makeovers in programming and presentation

May 11th, 2015

ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal

Advertisers will be able to see how long ESPN's audience spends on a particular sport and the time of day they're most engaged.

May 5th, 2015

10 Years, 12 Brands, and Thousands of Hours of DRTV

Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.

April 30th, 2015

Study: Viewers Engage More With TV Ads Than Video Ads

A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook.

April 27th, 2015

It's Not a Video Revolution -- It's a TV Evolution

VAB CEO: The Advertising Business Needs to Change Its Definition of TV

What’s New

CAB becomes Video Advertising Bureau (VAB)

CAB becomes Video Advertising Bureau (VAB). The CAB announced today they are expanding their membership to include the 5 major broadcast networks.

As Seen On TV: A Direct Response To What Drives DR

Direct Response category media analysis constructed to understand how TV drives brand success.

CAB Exclusive Interview: Are You a Bot?

The CAB has an exclusive interview with a man who has made a shocking discovery: he’s actually a bot.

Subscription Video On Demand (SVoD) – Who Are They & How Do They Differ?

Much has been written about SVoD in the past year. We put together this report to put it all in perspective and give you an overview of who these consumers are and how they differ.

Multi-Screen Insights

Time spent with digital video continues to grow but still only represents a nominal share of total video time. In fact, Television still commands over 9 out of 10 total video minutes across key advertiser targets and majority of their viewing is with LIVE TV.

Correcting Their Homework

Newly-launched website that analyzes research pieces distributed by internet media companies.