Industry News

July 2nd, 2015

The Alleged $7.5 Billion Fraud in Online Advertising

This is the biggest advertising story of the decade, and it's being buried

July 1st, 2015

CBS and AT&T Reach New Distribution Deal

CBS and AT&T reached an agreement that will continue the carriage of CBS-owned broadcast and cable properties on AT&T U-verse

June 24, 2015

Sportsman Channel Dials Deep Into Hunting, Fishing and Shooting With Launch of More 'Red, Wild & Blue' Shows in Q3

Thirteen new series and nearly 800 new episodes are available this summer

June 23rd, 2015

Broadcast Net Scores TV's Top Summer Premiere in Two Years

A show airing on broadcast scored TV's highest-rated summer series premiere in two years in the key demo of viewers 18-49

June 22nd, 2015

Disney Drops $24M In TV Ads For 'Inside Out'

Disney/Pixar has spent some $24.4 million in national TV advertising for "Inside/Out"

What’s New

VAB Report: Its Time For a Check Up! Update On The HealthCare Industry

Personal health care expenditures are projected to grow 26% in the next four years. Ad-Supported premium TV content captures older adults who utilize healthcare services the most. These mature consumers spend 4X more time with TV content than the 4 portals and Facebook combined.

Sizzling Summer Series Show Spectacular Success Across Screens

The VAB has taken a look at the Summer TV environment, both past and present, and delivers the accompanying report illustrating Television’s dominance during this time period.

CAB becomes Video Advertising Bureau (VAB)

CAB becomes Video Advertising Bureau (VAB). The CAB announced today they are expanding their membership to include the 5 major broadcast networks.

As Seen On TV: A Direct Response To What Drives DR

Direct Response category media analysis constructed to understand how TV drives brand success.

CAB Exclusive Interview: Are You a Bot?

The CAB has an exclusive interview with a man who has made a shocking discovery: he’s actually a bot.

Subscription Video On Demand (SVoD) – Who Are They & How Do They Differ?

Much has been written about SVoD in the past year. We put together this report to put it all in perspective and give you an overview of who these consumers are and how they differ.