Industry News

November 24, 2015

ANA Members Call For 3rd-Party Measurement Of Digital – 61% Would Shift Spending Without It

The Association of National Advertisers (ANA) surveyed its members to understand marketers' perspectives on viewability verification procedures used by digital media owners.

November 18, 2015

October Was Broadcast TV's Best Advertising Month Since January 2014

Broadcast TV's Has Best Month of Advertising in Nearly 2 Years

November 12, 2015

A YouTube Video that Claims Facebook is Stealing Millions of Video Views

YouTube claims Facebook is stealing billions of video views by pirating content.

November 12, 2015

Do You Think the Ad-Blocking Threat is Urgent? If So, What Are you Doing About it?

Although often discussed in the industry, little is being done to address ad blocking.

November 9th, 2015

NBC Inks Second Season of ‘Blindspot’

NBC has ordered a second season of drama Blindspot. The freshman program is averaging a 3.7 rating/12 share in adults 18-49 and 12.7 million viewers overall.

What’s New

TV Everywhere….Accessing Premium Video Content Across Multiple Screens

TVE is gaining popularity with authentication rate at 60%. Although mobile is the predominant viewing source, authentications through connected TV is gaining popularity. Overall, TV Everywhere leads to increased TV viewing.

Just The Facts: An Analysis of YouTube’s Top Marketplace Claims

An analysis of YouTube’s top marketplace claims utilizing “real world” facts & figures from syndicated 3rd party sources.

MVPD’s VOD Driving Engagement and Ad Lift

Video on demand viewing is on the rise. MVPD’s VOD popularity is driven by its Improved interface and surge in recently aired programming. To learn more about VOD and its advantages, click here.

2016 Video Facts – Advertising’s #1 Insights Source

An intuitive marketing tool that contains 120+ pages of latest insights across all media; highlighting the distinguished value of premium multi-screen TV content across all video screens.

Multiscreen Insights: TV Commands 90% of Total Video Viewing

This presentation takes a deep dive into the video landscape, with a specific look at young adults. There is no denying Millennials love premium ad-supported TV content.

Ignition Point: The TV-Traffic Correlation For Call-To-Action Brands

This report looks at the correlation between website traffic & TV spend within six major “call-to-action” categories.